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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Changing Dimensions of Foreign Trade of China with Special Reference to U.S.
Manpreet Arora

1-4
 

Strategic Communication - The Corporate Glue.
Satish Seth

5-11
 

Globalization of Indian Banks - Responses and Challenges.
R. K. Uppal, and Amit Juneja

12-19
 

Women Entrepreneurship in India - Problems and Policies.
Abhishek Kumar Chintu, and Surendra Mishra

20-27
 

Significance of Mobile Technology in Modern Agricultural Logistics.
Shivangi Shah

28-31
 

Reverse Logistics and Environment Empathy in Reference to the E-Waste - A Qualitative Analysis.
Vivek Kumar Tripathi; Vivek Agarwal, and Sucheta Agrawal

32-37
 

Impact of Recession on Indian Economy.
Nakul Bhardwaj, and Manik Kumar

38-44
 

Corporate Social Responsibility in India – An Effort Towards Economic Development.
Meenu Goyal; Jai Prakash, and Robin Kaushal

45-50
 

Maintenance Management.
Vanipriya R. Balakumar, and D. Venkatramaraju

51-52
 

Requirement of Working Capital Management - An Evaluation.
Bikash Kumar Malviya

53-61
 

Impact of Leadership Behaviour and Organizational Climate on Employee Commitment - A Study of Selected Registered Small Scale Enterprises in Delhi.
Rajesh S. Pyngavil; M. L. Gupta, and Anju Singla

62-72
 

Brand Preference and Usage of Air Compressor in Coimbatore Textile Industry.
S. Prakash, and K. Kannan

73-78
 

Use of Host Country Cultural Element in Brand Positioning of Multinational Brands.
Subho Chattopadhyay, and A. K. Sarkar

79-83
 

Crafting and Communicating a Luxury Brand Identity.
Nannapaneni Chandra Sekhara Rao, and Bandaru Srinivasa Rao

84-89
 

Development of Indian Corporate Bond Market: Empirical and Theoretical Framework.
Sanjeet Kaur, and Dr. Sukhdev Singh

90-93
 

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