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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Better Banking Services - A Mile Stone in Competitive Age.
R. K. Uppal, and Amit Juneja

1-10
 

Rural Marketing and its Impact on FMCG.
Safia Khan, and Yasmeen Khan

11-20
 

Impact of Microfinance on Human Capital Development of Rural Women in District Udhampur, J&K.
Ankita Sharma

21-26
 

Service Quality in Food and Grocery Retail - An Empirical Study of Selected Retail Stores in Chandigarh.
Tejinderpal Singh, and Kanupriya Adlakha

27-33
 

Buying Behaviour of The Bottom of Pyramid Towards Retail Sector - A Study in Delhi.
Aditi Midha; M. R. Jain, and Sanjeela Mathur

34-42
 

Relationship Matrix Between Customer Satisfaction and Service Quality in Fast Food Industry - A Comparative Study of KFC and Mc Donald.
Sandeep Singh Chib

43-50
 

Anguish of Choice - The Price.
A. S. Rao, and Pawan Sharma

51-55
 

Mall Buying Behavior - The Moderating Effect of Gender.
Gagandeep Kaur Nagra; R. Gopal, and Pradip Manjrekar

56-59
 

Retail Industry in India.
Jyoti Kandpal Bhatt

60-65
 

A Study of Change in Lifestyle & Consumption Pattern - Luxuries into Necessities.
Rizwana Atiq; Zeeshan Amir, and Asma Farooque

66-70
 

Perception of Customers Towards Organized Retail Sector and Unorganized Retail Sector - An Empirical Study in Udaipur City.
Rajesh Rathore

71-76
 

Rural Tourism - Strategy for Redefining Tourism in India.
Bandaru Srinivasa Rao, and Nannapaneni Chandra Sekhara Rao

77-81
CASE
STUDIES

Shopping Mall as Consumer Habitat - A Case Study of the Great India Place Shopping Mall, Noida (U.P.) India.
Sanjeev Tandon

82-93
 

Cosmetics Consumption of Females – A Case Study on Girls Students of S.R.T.M. University, Nanded.
Balaji S. Mudholkar

94-97
 

Consumer Research on Horlicks "The Great Family Nourisher" – A Case Study.
Binod Kumar Singh

98-101
THESIS
ABSTRACT

Analyzing the Effectiveness of Customer Relationship Management in Increasing the Sales Volume with Special Reference on Organized Retail Stores in Indore City.
Shruti Awasthi

102-109
 

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