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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

A Function of Aggressive Intellect in Promotion Tactics Formulation with Special Reference to FMCG Diligence.
S. Prakash

110-112
 

Location Intelligence: A New Strategic Tool to Indian Retailing.
Binkey Srivastava, and Ashish Srivastava

113-118
 

Customer Patronage Behaviour In Shopping Mall: A Review Analysis.
Suman Yadav; Sadaf Siraj, and Richa Arora

119-130
 

Changing Dynamics of Family Decision Making in Hinterland with Special Reference to Members' Life Stage.
Sadaf Siraj

131-141
 

Rural Marketing in India: Opportunities, Challenges and Strategies.
Shabana Siddique, and R. A. Siddique

142-147
 

Performance Appraisal of NREG Scheme: A Comparative Study.
P. Saritha Srinivas

148-154
 

Commercialisation of Citrus Fruits in Rural Areas: Mandarin Oranges of Arunachal Pradesh.
Otem Moyong

155-162
 

The Extended Services Marketing Mix Used by Restaurant and Banking Industry.
Akash B. Shah

163-166
 

Green Marketing: An Conceptual View. SP.
D. Anand, and R. Vasudevan

167-170
 

Customer Relationship Management: An Conceptual Overview.
G. Arockia Raj

171-175
 

Lifestyle Change Affecting the Consumption Pattern of Indian Middle Class Women.
Rizwana Atiq; Zeeshan Amir, and Asma Farooque

176-180
 

Measuring Post-Merger Operating Performance of Acquiring Firms of Food and Beverages Industries in India.
Pravin Narayan Mahamuni, and Anand Ganpatrao Jumle

181-186
 

An Empirical Study of OCTAPACE Culture and Organizational Commitment.
Mohammad Hassan Jafri

187-194
 

Shopper Marketing: Redefining The Customer Intimacy.
Vasanth Kiran R., and Deepak Jose

195-201
 

Understanding the Consumer Behaviour towards Shopping Malls in Raipur City.
Rupesh Kumar Tiwari

202-208
 

Analysis of Visual Merchandising: Affect on Consumer Buying Behaviour.
Sonali Banerjee, and Parul Yadav

209-217
CASE
STUDIES

Retailing and FDI: A Case Study of Indian Retail Market.
Manoj E. Prabhakar

218-219
 

Work Life Balance Issues in Health Sector: A Case Study of Vatsalya Hospital, Bijapur.
Mamata Bannur, and Savitri Boral

220-226
 

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