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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Retail Banking: A Comparative Study of Customer Service Quality Perceptions in Indian and Foreign Banks.
Dr. Jawahar Lal; Dr. Madhu Vij, and Dr. Sonali Jain

460-467
 

A Study on Customer Buying Perception on Home Appliances with reference to LG Products.
Dr. P. V. V. Satyanarayana

468-474
 

Teaching Faculty Members Perception and Attitude Towards Article Writing in Journal at Chennai.
Dr. Uma Rani Purusothaman, and D. Anitha Kumari

475-480
 

Consumer Understanding for Advertising Ethics: An Empirical Analysis.
Dr. Hitesh D. Vyas

481-484
 

Tourism: A Conceptual Study.
Dr. B. L. Verma, and Mamta Shah

485-488
 

Eco-Tourism Problems And Prospects W.R.T. Andhra Pradesh: Some Observations.
C. S. Sai Prasad Reddy; Dr. P. Hari Babu, and Dr. P. C. Reddy

489-492
 

Identifying Key Factors Affecting Purchase Decision of Residential Apartments: An Exploratory Study in Peripheries of Chandigarh.
Dr. Tejinderpal Singh

493-498
 

M - Learning: Future Trends In India.
Kavitha Venkatachari

499-506
 

Employee Job Satisfaction in Hotel Industry: A Study of Selected Star Hotels of Kerala & Karnataka in India.
Joseph PD.

507-511
 

A Study on Impact of ICT in Social Media Marketing.
Garima Srivastav, and Shivangi Shah

512-515
 

Quality Management in Banking Services.
S. Pushpalatha, and P. Hima Jagathi

516-522
 

Law of Attraction: A Conceptual Study.
Ankita Prabhakar

523-528
 

Investors Perceptions Towards Innovative Products and Services in Karvy Stock Brokering Limited, Shivamogga.
Akshatha B. G.

529-534
 

A Study of Consumer Behaviour Regarding "Durable Goods" in Lucknow Region.
Sana Rizvi, and Dr. Yasir Arafat Elahi

535-539
 

A New Strategic Approach for Marketing of Handicraft Products.
Dilip Kumar, and Dr. P. V. Rajeev

540-543
 

Decision Making Process of Students While Selecting Professional Colleges.
Neel Rai, and Dr. Rajeev Sijariya

544-549
 

Eliminating Old Practices in Modern Days: An Overview of HR Practices in Tourism Industry.
Sharaz Ahmed Malik, and Dr. Parvez Abdulla

550-553
 

Impact of Customer Relationship Management on Repurchase Intention: A Study of Cellular Service in Gwalior Region.
Sneha Rajput; Aashish Mehra; Prithviraj Mathur; Praveen Yadav, and Aradhya Sharma

554-563
CASE
STUDIES

Stress Level of Management Students: A Case Study with reference to Bengaluru Management Institutions.
Dr. E. A. Parameswara Gupta, and Dr. B. A. Karunakarareddy

564-569
 

An Empirical Study of Customer Satisfaction in Indian Banks: A Case Study of Jammu & Kashmir Bank.
Tahir Ahmad Wani, and Sarwat Mushtaq

570-581
 

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