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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Corporate Advertising Management in the New Millennium: An Empirical Study in Karnataka State.
Dr. B. P. Mahesh Chandra Guru, and R. Raghavendra

582-586
 

Innovation in Educational Institutions.
Dr. Venkateswara Rao Korasiga, and Dr. Kiranmayi Y.

587-596
 

Role of Advertisement in Managing the Brand Equity of Carbonated Drinks among Generation-Z.
Dr. Nishakant Ojha

597-601
 

Consumer Preferences for Juices: An Exploratory Study of Jammu City.
Dr. Deepak Jain

602-609
 

Impact of Newspaper Advertisements on Consumer Purchase Behaviour.
Rashmi

610-618
 

A Study on Investors Preference in Investing Life Insurance Policies in Erode.
Mohanapriya T.

619-623
 

A Study of Customer Preferences on Purchasing of Water Purifier in a City.
Rahul Vohra, and Charul Vohra

624-626
 

Delineation of Women in Indian Serials.
Shweta Chaturvedi, and Shreya Chakrabarty

627-631
 

Opportunities and Challenges for Tourism in Kannur District in Kerala: A Study.
Shekar Naik

632-637
 

Process of Medical Tourism Services in Chennai.
N. Sathishbabu

638-644
 

Role of Customer Relationship Management in Indian Banking System.
K. Ramesh

645-650
 

Dimensions Affecting Consumer Behavior for Athletic Wear Foreign Brands in India.
Gaurav Gupta; Meenakshi Malhotra, and Mridul Dharwal

651-655
 

Developing Oral Communicative Skills: A Necessity for Today.
Rajesh Lankapalli

656-661
 

'Pacey Adaption' the New Mantra of Competitive Advantage: A Study of Global Mobile Phone Manufacturing Companies.
Tahir Ahmad Wani

662-666
 

An Empirical Study on Challenges of Service Marketers in Changing Business Environment.
M. Ganesan, and Dr. S. Chandramohan

667-671
 

Impact of Website Quality on Loyalty and Propensity to Propagate: An Empirical Study in India.
Reeva Paul, and Dr. Gunmala Suri

672-677
 

Role of Audio-Visual Aida in Constructivist Approach.
Rajesh Lankapalli

678-684
CASE
STUDIES

Race and Ideology: A Case on Dunkin' Donuts Blackface Controversy.
Shikha Gupta, and Roopam Sachdeva

685-686
 

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