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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Paradigm Shift of Social Media Marketing.
A. Suresh Kumar, and Dr. Uma Rani

421-425
 

Study on Assessing Social Media Violence on Youth.
Sasikala M. S., and Dr. Uma Rani

426-430
 

Study on Consumer Attitude towards Social Media Usage in Tourism.
Shreekala Kurup, and Hemamalini K. S.

431-436
 

Study on Impact of Social Media on the Lives of Young Adults in Chennai.
Deepa S., and S. Preetha

437-441
 

Social Media Networking and its Impact on Day-To-Day Activities with Special Reference to Young Adults.
Anitha Ramesh; Annie Sam, and Dr. A. Shameem

442-447
 

Study on Young Consumer Decision Making and Online Buying Behavior: Technology Acceptance Model and Peer Influence.
K. Shyamala

448-451
 

Advertising in Social Media: An Overview.
M. Jayaprakash, and Dr. K. Baranidharan

452-458
 

Analysis of Social Media As a Motivational HR Tool.
Dr. P. Umarani, and B. K. Shrividhya

459-462
 

Impact of Internet Usage among Youngsters in Chennai City: An Exploratory Study.
Saranya J., and Dr. S. Sudha

463-466
 

An Impact of Social Media on Consumer Behaviour: A Study.
K. Nirmala

467-471
 

Impact of Social Media on Brand Awareness for Fast Moving Consumer Goods.
G. Arockiaraj, and Dr. K. Baranidharan

472-477
 

Consumer Behavior towards Social Networking Site.
R. Valarmathi

478-482
 

Cyber Bullying: A Study.
Dr. Uma Rani Purusothaman

483-486
 

Techniques to Fascinate Film Fraternity: Promotional Activities in Movie Marketing.
Mahesh V. J., and Dr. Uma Rani Purusothaman

487-491
 

Effectiveness of E-Banking Service Quality towards Customer Satisfaction.
Muthukrishnan B.; Ramadevi D., and Dr. S. A. Senthil Kumar

492-495
 

Impact of Empowerment Mechanisms on Job Satisfaction and Organizational Commitment among Engineering College Employees.
A. Anupama Juliet, and Dr. P. Umarani

496-500
 

Knowledge Management: A Conceptual Overview.
Siji Joseph

501-503
 

Impact Of Social Media Marketing On Business World.
Katta Ashok Kumar, and Dr. Ch. Bala Nageswara Rao

504-508
 

Banking Innovations and Challenges for Banks in Rural Villages of Salem District, Tamil Nadu.
Dr. A. Jayakumar, and G. Anbalagan

509-512
 

Perception and Attitude towards Social Media and Community Engagement with reference to Youngsters, in West Tambaram, Chennai.
K. Sandhya

513-518
 

Social Media: An Element of Promotional Mix.
Dr. A. C. Ranganayaki

519-523
 

Social Media: A Medium to Interact with Potential Customers.
S. Jamuna

524-530
 

Social Media A Promotional Mix for Sustainable Development of SHG Women Entrepreneurship.
P. Malarvizhi, and Dr. P. Uma Rani

531-534
 

Social Media and Customer Relationship Management: A Relational Study.
R. Bhuvaneswari

535-540
 

Impact of Social Media on FMCG Advertising.
L. Sheebarani

541-546
 

Social Media and Mobile Internet Usage among Teenagers and Young Adults: An Exploratory Study.
Dr. P. Uma Rani, and D. Anitha Kumari

547-551
CASE
STUDIES

Social Media Marketing: A Case Study of Maruti Suzuki.
S. Solamalai, and Dr. N. R. V. Prabhu

552-554
RESEARCH PAPERS

Work Life Balance of Women Employees in Fishing Net Manufacturing Industry.
Dr. V. Dhamodaran, and Annamalai AR

555-556
 

Social Media as a Marketing Tool of New Era.
Dr. B. Jayaprakash; Dr. J. Durgaprasad, and Md. S. Rahaman

557-559
 

Social Media Marketing: an Important Transition Phase in Modern Business Management.
B. Hari Krishna

560-564
 

Relevance of Computer Ethics in Business Management.
Dr. Radha Ganesh; Uma K., and S. Vishaly

565-569
 

Viral Marketing and Social Media: A Relational Study.
R. Subhashree

570-574
 

Social Networking Sites: A Broken Bridge for Students to the Outer World.
Dhyana Sharon Ross, and Dr. S. Vasantha

575-580
 

Role of Social Media in Entrepreneurship Development: A Conceptual Review.
K. Bakyalakshmi

581-584
 

Social Media and Crisis Management.
U. Roksana Begum

585-589
 

Impact of Social Media in Employee Engagement: A Theoretical Framework.
Gigi G. S., and Dr. P. Umarani

590-593
 

Impact of Social Media on the Development of Small Women Entrepreneur in Kancheepuram District.
Dr. P. Uma Rani, and Sripriya

594-598
 

Importance of Online Advertising and Effectiveness Measurement.
S. Shahul Ameed; C. V. Rajagopalan, and S. Kasthuri

599-603
 

Emotional Intelligence: An HR Tool to Eradicate "Anger".
Uma K. Solaiyappan, and S. Vishaly

604-606
 

Social Media and Mobile Internet Usage: Relational Study on Teens and Young Adults.
G. Manikandan

607-615
 

A Study on Consumer Buying Behaviour towards Selective Electronic Home Appliances in Hyderabad City.
S. Vijayalakshmi; V. Mahalakshmi, and S. Magesh

616-623
 

To Study the Practical Implications of Social Media in Crisis Management for Business and Society.
Shaikh Farha Rasheed

624-626
 

Involvement of Social Media in Insurance Sector.
A. Amutha Prabha

627-630
 

The Effectiveness of Advertising through the Social Media.
C. Rajalakshmi, and Dr. P. Uma Rani

631-635
 

Impact of Social Media on Student's Academic Performance.
Rithika M., and Sara Selvaraj

636-640
 

Role of Social Media in Advertising and Selling: A Conceptual Review.
A. Irudayaraj, and Dr. K. Baranidharan

641-646
 

Social Media and Its Impact on Generation Next.
A. Vinitha Rao, and P. Shalini

647-654
 

Tomorrow's World: Predicting the Future of Social Media.
Sundari Suresh, and S. Arshid Sriraam

655-656
 

Impact of Social Media on C2C Market.
Swathi S.

657-659
 

Impact of E-Banking on Banking Sector with special reference to Social Media.
V. Jayanthi

660-663
 

Impact of Social Media Marketing on Purchase Decisions: An Exploratory Study.
P. Kamatchi

664-667
 

M-Commerce on Demand: Changing India's Mobile Landscape.
Dr. N. Muthu, and S. Muthu Kumar

668-673
 

Social Media: Essential Element of Promotion Mix.
T. Devi Kamatchi

674-678
 

Permanent Problems of Temporary Workers in Automobile Industry.
G. Maya, and Dr. Uma Rani

679-681
 

Impact of Job Satisfaction and Organizational Commitment on Employee Talent Retention in ITES Organizations of Chennai.
Dr. V. Dhamodharan, and K. Elayaraja

682-686
 

Altrustric Behaviour of Social Media Workers.
C. Venkateswaran, and N. Nivetha

687-690
 

Consequence of Online Publicity in Social Media.
R. Anandan, and Shahul Ameed

691-694
 

Customer Relationship Management: An Empirical Study of New Media Intervention in Iranian and Indian Corporate Houses.
Dr. B. P. Mahesh Chandra Guru, and Fatemeh Ghanbari

695-701
 

Carbon Trading: Issues & Challenges.
Dr. Surya Bhushan Tiwari

702-708
 

Indian Railways: Trends in Accidents and Safety Measures.
Dr. Bh. Venkateswara Rao, and Dr. J. Durga Prasad

709-714
 

Perspectives of Stress Management on Job Stress v/s Role Stress an In-Depth Analysis of BPO Employees.
Dr. S. M. MuraliKrishna

715-721
 

Does Floating Advertisements Create Positive Impact on Internet Users? An Empirical Study Based on 'DUCOFFE' Model.
Dr. E. Krishna Karthik

722-726
 

The Role of Service Marketing in Indian Railways: A Conceptual Study.
Dr. A. V. N. Murty; Dr. Tapesh Kiran, and Nidhi Goel

727-736
 

A Study on Customer Perception towards E-Banking.
Dr. S. Kayarkanni

737-740
 

RFID and its Impact on Supply Chain.
Dr. Deepak Jain

741-756
 

A Study on Fund Utilized by MSRTC on Welfare and Recreational Facilities with Special Reference to Kolhapur District.
Dr. Urmila Vikas Patil

757-760
 

Service Quality of Commercial Banks: An Empirical Study.
Dr. K. Ganesamurthy, and Dr. S. Amilan

761-766
 

Cheque Truncation System: Innovative Mechanisms for Effective Payment.
Akshatha B. G.

767-771
 

Awareness on Population Education among IX Standard Students.
Dr. Jayaram Kanakala

772-777
 

Competitive Advantage & Value Chain Analysis of Small Scale Fruits & Vegetable Processing Industry.
Swati Srivastava; Dr. H. P. Mathur, and Mayank Kumar

778-790
 

Opportunities and Challenges in Indian Dairy Industry Supply Chain: A Literature Review.
Rajeev Kumar, and Dr. Raj Kiran Prabhakar

791-800
 

Online FMCG Product Advertising.
C. Prabha, and Dr. K. Baranidharan

801-805
CASE
STUDIES

Customers Perception about E-Banking: A Case Study with Reference to Bengaluru North District.
Venkatesh T. B.

806-813
 

Auto Rickshaw Transport and Commuters Satisfaction: A Case Study with reference to Bengaluru City.
Dr. E. A. Parameswara Gupta, and Roshan

814-819
 

Will Format Change of Newspaper Template Help 24x7 Daily to Acquire Market Share: A Case Study.
Amir Khan

820-822
 

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