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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Organized Retailing: Poised For Rapid Growth.
Bh. Venkateswara Rao

227-229
 

S.W.O.T. Analysis of Retail Industry with Reference to Various Segments of Retail Enterprises in Visakhapatnam, Andhra Pradesh, India.
M. V. K. Srinivasa Rao

230-236
 

Exodus Rural Consumers: A New Marketing Challenge.
Snehal Maheshkar, and Rahul Jain

237-242
 

FDI in Retail: A Boon to Indian Economy.
L. Anuradha, and R. Srinivas Rao

243-245
 

Driving the Balanced Regional Development through a Meaningful Infusion of Technology in Rural Areas: An Innovation and Entrepreneurial Perspective.
Sanjeev Padashetty, and Krishna Kishore

246-252
 

Women Empowerment through Rural Development Schemes.
S. Rajamohan, and T. Dhanabalan

253-255
 

Consumer Preference for Durables: A Rural-Urban Study.
Vibhor Paliwal, and Shubhra Aanand

256-265
 

Organic Farming: A Contrivance to Transform Indian Rural Economy through Contract Farming.
Y. Subbarayudu, and G. V. Chandra Mouli

266-271
 

Foreign Direct Investment in India: Challenges and Opportunities in Multi Brand Retail Sector. SP.
Giridhar K. V., and Krishna M. M.

272-276
 

Consumer Awareness of Recycled Packaging.
P. S. Immaculate

277-281
 

Promotional Strategy of Big Bazaar: An Insight.
T. Surulipal, and K. Baranidharam

282-285
 

Evaluation of Social Banking on Income Earning Capacity: A Path of Rural Development.
Teena Shivnani

286-295
 

Impact of Daily Soap on Society.
Shweta Chaturvedi

296-299
 

Indian Food Retail: Industry Insight.
Md. Mahmood Ul Farid

300-304
 

Entrepreneurship Development of Rural Women through Self Help Groups.
A. R. Annadurai

305-308
 

Consumer Purchasing Decision Making Process w.r.t. FMCG.
L. Sheeba Rani, and K. Baranidharan

309-313
CASE
STUDIES

Agricultural Credit and Indebtedness: A Case Study of Kisan Credit Card (KCC) in Rampur Block of Kaimur District in Bihar.
Kumar Chandan

314-318
 

'Marketing Pattern of Maize' An Insight Household Survey Results In India: A Case Study.
Narendra Singh Manohar; A. K. Dikshit, and B. S. Reddy

319-323
BOOK
REVIEW

'How Cool Brands Stay Hot'.
Sneha Sharma

324-325
 

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