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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

A Study on the Prospects of Rural Marketing in Andhra Pradesh.
Dr. Prasanna Kumar

604-608
 

Cost Benefit Analysis in Organic Farming.
Dr. P. Raja Babu

609-621
 

Micro Finance Urban Poverty Alleviation and Women Empowerment: A Study with reference to Bengaluru Urban.
Dr. E. A. Parameswara Gupta, and Manjunatha C. T.

622-628
 

Significance of Size and Body Image in Buying Behavior of Females Clothing.
Abhishek Choudhary; Sourabh Munjal, and Ritu Rathore

629-634
 

Status of Agriculture Credit in India: An Analysis.
Sri Devarajappa S.; Srinivasa Murthy M. D., and E. Vanajakshi

635-638
 

Consumer Behaviour towards Durable Goods in Rural Areas of Himachal Pradesh with Special Reference to Induction Stove.
Arun Bhatia

639-646
 

A Study of Impact of In-Store Environment and Display on Consumer Preference towards Jewellery Store Brand in Lucknow.
Preeti Srivastava, and Raman Kumar

647-651
 

A Study on Biogas Plants in Sangola Tahsil, Maharashtra.
Abhishek A. Khadtare, and Vasim Shaikh

652-658
 

The Stout Viability of Stealth Marketing and its Apt Techniques to ABET Marketing. SP.
Pallavi, and Dr. Vipul Chalotra

659-665
 

A Study on Conceptual Frame Work of Retailing in India: An Overview.
A. Muthupriya

666-672
 

Talent Management in Retail Industry: An Empirical Evaluation.
E. Deepa, and Dr. S. Kuppusamy

673-681
 

Marketing and Branding in Rural India: A Study Based on Apparel and Accessory Brands.
Nabajyoti Deka

682-685
 

Impact of Organised Retailing on Indian Economy.
Anuj Goel

686-688
 

Microfinance and Rural Development: A Study of Gopabandhunagar Block of Mayurbhanj District of Odisha.
Navin Kumar Rajpal, and Dr. A. K. Agarwal

689-695
 

Study on Socioeconomic Profile & Consumer Behaviour of Respondents from Selected Districts of Rural Kerala with reference to Fast Moving Consumer Goods.
K. Vijayakuamran, and Dr. V. Ramanujam

696-703
CASE
STUDIES

A Study on Consumer Behavior and the Law for its Protection in India: A Case Study of Ampa Skywalk Shopping Centers in Chennai.
Katta Ashok Kumar, and Meikkappan Kannan

704-714
 

Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) and Women Participation: A Case Study of Gujarat and Jammu And Kashmir.
Safeer Mukhtar

715-719
 

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