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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

"Tears Model": A Company Should Use for Celebrity Endorsement.
Dr. Amishi Arora, and Khushbu Sahu

687-690
 

CSR in School Based Management (SBM).
Dr. V. Balachandran, and S. Saranya

691-698
 

Measuring the Impact of Service Recovery Strategies on Customer Loyalty and Word of Mouth with respect to Customer Satisfaction as a Mediating Factor.
Preeti Singh, and Shivangee Goyal

699-708
 

Medical Tourism Scenario in India.
Dr. Vinod N Sambrani, and Shekar N. Makkalageri

709-716
 

Servperval Application in Banking Industry.
Dr. M. Bhuvaneswari

717-725
 

Factors Influencing the Customers' Satisfaction at Commercial Banks: An Analytical Study.
P. Rajendran, and Dr. M. Syed Ibrahim

726-729
 

Impact of Television Advertisement on Consumers' Perception and Attitude in Lucknow: An Empirical Study.
Preeti Srivastava, and Raman Kumar

730-735
 

Wellness Tourism: 'A Path to Reciprocate Body and Soul'.
Lalat Indu Misra, and Patita Paban Mohanty

736-738
 

Viral Marketing: Elements, Issues & Practices.
Abhinav Kataria, and Assim Hasan

739-743
 

FDI in Service Sector and its Impact on Economic Development of India.
Abhishek Parikh, and Harshika Gabbad

744-749
 

The Role of Divine Principle in Yoga.
Dr. Lakshmana Swamy Salanku, and Dr. Chenchulakshmi Kolla

750-753
 

Local Bodies Administration in the Hills of Manipur.
Dr. Maryrose, and Dr. Ng. Ngalengnam

754-759
 

A Study on Impact of Service Sector in Indian Economy.
A. M. Mahaboob Basha; Dr. P. Chenchu Reddy, and M. Vikram Kumar

760-765
 

Customer Satisfaction of Banks: with special reference to ICICI Bank, Hyderabad Region.
V. Ramesh Babu; R. Neelima, and Dr. N. V. Rathnam

766-772
 

Role of Education in Bringing Social Change.
Arjumand Bano

773-777
 

Globalization and Management Education in India: Emerging Change Forces.
Sk. Shamshad Ahamed, and Dr. Suja S. Nair

778-782
 

Strategies for Enhancing Student's Job Placement.
S. Ilayaraja

783-787
 

Humour Advertising as an Upcoming New Trend in Advertising.
Manish Nangia, and Dr. Harish Handa

788-791
 

Measuring the Impact of Enjoyment & Excitement on Online Shopping with reference to TAM Model.
Mohit Kanjwani, and Preeti Singh

792-803
CASE
STUDIES

Responsible and Participatory Tourism Model: A Case from Kerala Sargalaya 'The Art and Craft Village'.
Joseph Pd.

804-807
 

Attitude and Behavioural Analysis of Consumers towards Green Marketing: A Case Study of Bengaluru.
Manjunatha K. M.

808-814
 

Consumer Behaviour towards Cosmetics: A Case Study with reference to Bengaluru.
Ashok Kumar S. R., and Dr. E. A. Parameswara Gupta

815-819
 

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