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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Reverse Mortgage Blessing for Senior Citizens: An Appraisal of the Indian Scenario and Global Perspective.
Dr. Krishnarao L. Ukey

820-827
 

Analysis of Customer Perception towards CRM Practices in Private Sector Banks in Delhi Region.
Dr. Anamica Chopra, and Dr. Usha Arora

828-833
 

To be Remembered, You must have a Celebrity: Realty or Myth.
Dr. Amishi Arora, and Khushbu Sahu

834-840
 

Emerging Markets and Future Trends in Hospital Services.
Dr. C. Sunanda Yadav

841-845
 

Yeh Jawaani Hai Deewani: A Blockbuster.
Dr. Naresh Patel, and Frince Thomas

846-853
 

Dimensional Relationship between Banker and Customers.
Dr. Rajashekhar O. Patil

854-856
 

Role of Celebrities in Advertisements and their Influence on Buyer Behaviour: An Empirical Study.
Dr. K. Saradhi

857-864
 

Buying Behaviour of Subscribers of Sim Cards (GSM & CDMA) in Prakasam District, Andhra Pradesh.
Dr. P. Subbaiah

865-872
 

Virtual World Brand Experience and Purchase Intentions in India: Factorial Approach.
Dr. Neelam Tandon; Dr. Deepak Tandon, and Shruti Gill

873-881
 

Eco-Tourism and Sustainable Development in Jamui District of Bihar.
Dr. Surendra Singh

882-892
 

Customer Awareness about Housing Finance Services in Kerala: An Empirical Analysis.
Dr. T. T. Devasia, and Anish Thomas

893-898
 

A Study on Brand Preference of Consumers towards Home Appliances in Tirunelveli City.
Dr. B. Revathy, and R. Santhi Salomi

899-910
 

Linking Student Satisfaction and Retention: An Empirical Study of Education Institutions.
Dr. Sandeep Singh Chib

911-917
 

A Study on the Customer's Perception towards Insurance with reference to Bangalore City.
Lina George; Madhumathi T. K., and Madhumalathi R.

918-923
 

Perception of Engineering Students towards Mobile Handsets.
Dr. Gayathri Band; Dr. Rupesh Pais, and Tulika Ghosal

924-928
 

A Study on Service Quality in Hotel Industry.
Dr. R. Kavitha

929-934
 

Investigating the Impact of Non-Monetary Factors of Job Satisfaction on Employees of Private Sector Service Industry.
Dr. Bhavleen Kaur

935-942
 

Odisha a Land of Culture and Spiritual Heritage: Future Prospective and Challenges Ahead.
Dr. Anupama Sharma, and Sumita Kukreja

943-950
 

Communication Skills Components in Bachelors of Technology Syllabus to Fulfill Industry Needs and Expectations: An Evaluation.
M. Revathi Devi

951-955
 

Wooing the Customers through Bonobo Marketing: A New Marketing Concept.
Mukta Srivastava

956-963
 

A Study on Factors Affecting Online Shopping Behaviour in Gujarat.
Akash B. Shah, and Mayur G. Rao

964-968
 

A Study of Consumer Behaviour with reference to Customer Shopping Experience in Shopping Malls.
Dr. Preeti Srivastava, and Raman Kumar

969-973
 

Social Engineering Threats in Banking Sector: An Insight.
Nisha Ann Jacob

974-978
 

Medical Tourism: Opportunities and Challenges.
Jagadeesh B.

979-983
 

Analysis of Customer Satisfaction with special reference to Health Sector in India.
Mohd Aadil Khan; Abhinav Kataria, and Ritu Dixit

984-988
 

Challenges and Opportunities of Service Sector in India.
V. Madhusudhan Goud; M. Giridhar Kumar, and V. Raghavendra Goud

989-995
 

Relationship Between Social Networking Sites Usage Pattern and Motivations Behind Usage: A Study of Generation Z 'A Digital Generation'.
Prabhjot Kaur

996-1004
CASE
STUDIES

A Study on Customer Buying Decisions of Branded Paints: A Case Study with reference to Berger Paints.
Dr. M. V. K. Srinivasa Rao

1005-1011
RESEARCH PAPERS

Internal Communication: A Toolkit for Winning the Hearts and Minds of the People.
Dr. Usha Devi N.

1012-1015
CASE
STUDIES

Budget Tourist Accommodation Supporting Domestic Tourism and Local Communities in South India: A Case Study of Hotels in Ooty, Munnar and Thekkady.
Arvind Kumar

1016-1022
RESEARCH PAPERS

Consumer Perception and Satisfaction with Branded Milk and Milk Products.
R. Varaprasad, and Dr. K. Venugopal Rao

1023-1031
 

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