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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Behavioural Brand Loyalty among the Brands of Toothpaste: An Integrated Study of Urban And Rural Punjab.
Dr. Ran Singh Dhaliwal, and Gurvinder Pal Singh

1032-1037
 

Tax Treaty Policy: Taxation of Services
Dr. Kanwal DP Singh, and Bhawna Bakshi

1038-1046
 

Print Media Management in India: An Empirical Study.
Dr. B. P. Mahesh Chandra Guru, S. V. Manjappa, C. A. Radhika, and M. Dileepkumar

1047-1051
 

A Study of 360 Degree Political Marketing Campaign through All Media with special reference to India's Lok Sabha Election 2014.
Dr. Gurdev Singh Thakur

1052-1061
 

Analyzing Service Quality, Customer Satisfaction, Commitment and Trust Relationship: A Study on Indian Banking Sector.
Dr. Sandip Ghosh Hazra

1062-1070
 

Customer Satisfaction: A Comparison of New and Old Private Banks of India.
Dr. Rekha Dhingra, and Kapil Yadav

1071-1079
 

A Study on Antecedents and Consequences of Employee Empowerment in Health Care Sector: Andhra Pradesh.
Dr. S. Fakruddin Ali Ahmed, and Chaithanya Kumar

1080-1085
 

Impact of Advertisement on Consumers' Buying Behaviour in Chennai City.
R. Valarmathi, and Dr. Sakthivel Murugan

1086-1093
 

A Study on Impact of Advertisements on Consumption of Aerated Beverages.
Dr. D. Prasanna Kumar, and K. Venkateswara Raju

1094-1103
 

A Study on Consumer Buying Behaviour towards Selective Electronic Home Appliances in Nagpur City of Maharashtra.
Dr. Ruhi Bakhare

1104-1113
 

Impact of Diwali on Capital Market: A Study w.r.t. BSE Listed Companies.
Dr. Balaji Bhovi, and Dr. Kushalappas S.

1114-1119
 

Impact of E-CRM on Commercial Banking: An Empirical Investigation with reference to Private Sector Banks in Kerala.
Dr. Manoj P. K., Jacob Joju, and Dr. Vasantha

1120-1124
 

A Study on Attribute Preferences for Milk Chocolates among Youth in Ahmedabad City.
Dr. Ritesh K. Patel

1125-1137
 

Service Quality: A Key to Success and Customer Satisfaction.
Madhavi Garikaparthi

1138-1141
 

Impact of Social Marketing on Consumers' Perception: An Empirical Study.
Raman Kumar, Dr. Preeti Srivastava, and Risa Singh

1142-1145
 

Analysis of Factors Influencing Online Service Buyers.
Sarika S. Pawar, Dr. Dinkar Khashaba More, and Dr. Sarang Shankar Bhola

1146-1151
 

Issues and Challenges of Higher Education in India.
Sujata Sinha

1152-1157
 

Visual Merchandising and Purchase Behavior of Youth: A Cluster Analysis.
Vilas Balgaonkar, Vanishree Pabalkar, and Dr. R. R. Yelikar

1158-1164
 

An Empirical Study on Antecedents of Customer Loyalty.
Kota Neel Mani Kanta, S. Reddy Murali, and P. Srivalli

1165-1174
 

Green Marketing: An Impact of Non-Market Environment.
Vedava P.

1175-1179
 

Geotourism: A Perspective of Geological Monuments of Karnataka.
Shekar Naik

1180-1184
 

Addressing Health and Education in a Block of Odisha: A GIS Study.
Dr. Champak Kumar Sahu, and Debabrata Nandi

1185-1188
 

'Procrastination - A Thief of Time': A Study w.r.t. Industrial Workers in Peenya, Bangalore North District.
Dr. Venkataramanappa

1189-1193
 

Buying Behavior of Teenagers In Bangalore: A Special Emphasis on Apparels.
Dinesh Nilkant

1194-1198
CASE
STUDIES

Measurement of Service Quality in Indian Private Sector Banks: A Case Study in Andhra Pradesh.
Dr. N. Prasanna Kumar, and N. Ashok Babu

1199-1205
RESEARCH PAPERS

An Empirical Cross Validation Analysis of Consumer Confusion Proneness Model in India.
Dr. Bhavesh Vanparia

1206-1219
 

Segmenting the Consumers on Their Lifestyle Characteristics.
Dr. D. Nabirasool

1220-1225
 

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