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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Relationship Marketing: Way to Customer Loyalty.
Dr. C. Rajendra Kumar

1226-1228
 

To Study the Consumer Behaviour for Gowardhan Milk at Parag Milk Foods Private Limited, Pune.
Dr. D. B. Bagul

1229-1231
 

The Credibility of Advertising Media: Comparisons between Saudi Men and Women Working in the Public and Private Sectors.
Dr. Saleh Saad Alqahtani

1232-1241
 

Relationship Marketing Variation in Banks: A Comparative Analysis.
Dr. Mushtaq Ahmad Bhat, and Aaijaz Ahmad Bhat

1242-1251
 

Sustainable Development in Kerala Tourism Industry.
Dr. TC Simon, and Muhammed Unais

1252-1255
 

Corporate Philanthropy: A Study of Consumer Perceptions at Bengaluru.
Dr. Mariyappa B.

1256-1261
 

A Comparative Study of Customers Satisfaction on Service Quality of SBI and ICICI Bank Branches in Mangalore City.
Dr. Ishwara P.

1262-1266
 

The Influence of Personal Values on Purchase Frequency among College Students in Coimbatore.
Dr. N. Ramu

1267-1272
 

The Impact of TV Advertisements on Indian Culture with reference to Global Brands: A Study on Ready-To-Eat Foods.
Mary Sushma Gopu

1273-1282
 

Impact of Celebrities on Customers.
Dr. Archana Dadhe

1283-1290
 

ATM Service Quality as Antecedent to Customer Satisfaction: An Empirical Analysis with special reference to Indian Banks.
Dr. Vijay Kumar Jain, and Jayati Naithani

1291-1297
 

Action Oriented Research in Management for Solving Socio-Economic Problems.
Dr. Bidhu Kanti Das

1298-1303
 

A Comparative Study of Service Quality Perception between Public and Private Sector in the Indian Higher Education System.
Dr. Deepika Singh Tomar

1304-1312
 

A Study of Awareness Level of Food Nutrition Labelling in India.
Havish Madhvapaty, and Nishi Singh

1313-1320
 

Impact of the Consumers' Service Satisfaction on Brand Loyalty with reference to Indian Telecom Industry.
Oindrila Chakraborty, and Dr. Sitanath Mazumdar

1321-1335
 

'Role of Advertisement in Banking' in reference to SBI and HDFC Banks of Anantapuramu and Chittoor District: A Customer Perspective Evaluative Study.
M. E. Doddaraju; Dr. B. Megharaj, and Dr. T. Narayana Reddy

1336-1346
 

TQM Practices in Hospitality and Tourism Sector in India.
Lalat Indu Misra

1347-1354
 

Customer Perceptions on Brand Loyalty: A Study with reference to Cellular Services of BSNL and Airtel Undertakings in Guntur District, Andhra Pradesh.
Dr. P. Srinivasa Rao; Dr. K. Priyadarshini, and N. VijayaRatnam

1355-1364
 

Validating Scale on Determinants Affecting Complaining Intentions & Its Applicability for Indian Service Industry.
Prabhjot Kaur, and Dr. Sanjeev Kumar Sharma

1365-1372
 

Role of Seaways in the Life Style of Population of Andaman and Nicobar Islands.
Sabiha Mulla, and Dr. N. Rajavel

1373-1378
 

Challenges of Management Education: A Study with reference to Bengaluru.
K. M. Manjunatha

1379-1384
 

Celebrity Brand Endorsement in India.
Sachin Sharma, and Dr. Ram Singh

1385-1389
 

Corporate Social Responsibility & Customer Satisfaction with respect to Hospitality Industry.
Lipika Bhardwaj

1390-1398
CASE
STUDIES

Marketing Trends at Newly Business Schools in India: A Case Study on Devious Practices at GBS Srinagar.
Dr. Shahid Amin, and Dr. Rakhi Chauhan

1399-1401
 

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