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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

"Pre-Launch Survey of Extended Shelf Life Products in Nasik City" at S.R. Thorat Milk Products Private Limited, Sangmner.
Dr. D. B. Bagul

1284-1287
 

Functional Effectiveness of the Mahatma Gandhi National Rural Employment Guarantee Scheme in Dindigul District of Tamil Nadu.
Dr. S. Rajamohan, and C. T. Dhanabalan

1288-1291
 

Rural Marketing Strategies and Future of Indian Rural Market.
Dr. A. Vinayagamoorthy, and D. Kamatchi

1292-1297
 

The Impact of Twitter Advertisement on University Students Purchase Intentions.
Dr. Saleh Saad Alqahtani; Huda Al-Homoud, and Mona Al-Otaibi

1298-1311
 

A Study on Consumer Perception Regarding Purchase of Products from Big Malls in Bengaluru.
Dr. Mariyappa B.

1312-1317
 

Spare Parts Management: An Overview.
Hemant Kumawat

1318-1323
 

Sports Tourism: Focus on Some Traditional Games and Martial Sports / Martial Arts of India.
Haridas Kuloor

1324-1328
 

Management Education in Bengaluru: Issues and Challenges.
Dr. Suhas B. M.

1329-1332
 

An Empirical Study Examining Gender Differences in Using Social Networking Sites.
Dr. Kavita Saxena

1333-1346
 

Factors that Influences a Customer to Pass on Advertisement Messages.
Dr. Rohit Singh Tomar

1347-1354
 

A Study on Impact of Work-Life Balance Issues on Performance of Pharma Sales Managers.
Dr. Rose Mary Dara, and V. Nagalakshmi

1355-1358
 

Environmentalism and Sustainable Development from the Point of View of Tourism.
Ranit Kishore, and Dr. Pankaj Bijalwan

1359-1364
 

Corporate Social Responsibility of Life Insurance Corporation.
K. Sudha Rani

1365-1370
 

An Algorithm for Detection and Recognition of Registration Number for Intelligent Car Parking System.
Bhaskar Kumar; Anshul Soni, and Rahul Jain

1371-1379
 

Role of Trade Promotion Organizations in Promoting Exports from India with specific reference to Pharmexcil (Pharmaceuticals Export Promotion Council).
Dr. Sanjeev Chaturvedi, and Alka

1380-1387
 

Problems and Prospects of Steel Industry in India.
N. Ragothaman, and Dr. S. Vasantha

1388-1394
 

Export Strategies and Garment Industry in Bengaluru: A Study.
C. M. Hanumantharayappa, and Dr. R. Thimmarayappa

1395-1399
 

Mall Patronage Behaviour Analysis: A Clear Understanding of Demographic, Shopping Motives and Shopping Behaviour.
Mukunda Naik D. M., and Dr. Thimmarayappa R.

1400-1407
 

Revenue Management of Auto Rickshaw Drivers in Bangalore: A Study.
Roshan, and Dr. E. A. Parameswara Gupta

1408-1415
 

Tourism Attractions in Tamil Nadu.
M. Murugesan, and Dr. T. R. Gurumoorthy

1416-1420
 

Consumer's Engagement on Fast Food Brand Pages of Facebook in Delhi.
Nahid Darakhshan, and Ammar Hafeez

1421-1427
CASE
STUDIES

Success Story of Indigo Airlines: A Case Study.
Dr. Asha Nagendra; L. Karthik; Prabhudass F. J.; Revathy M.; Sonu Kumari, and Timri Ravi Mohan Priyadarshini

1428-1431
 

People's Car to Cool People's Car: A Case Study.
Dr. N. Srividya, and V. N. Sreedhar

1432-1438
 

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