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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Poverty Measurement, Agrarian Crisis in Karnataka and Suicidal Data.
Dr. B. A. Karunakara Reddy; Dr. E. A. Parameswara Gupta, and Vedavathi M.

861-865
 

Celebrity Endorsement and its Effect on Consumer Behavior.
Dr. Amishi Arora, and Khushbu Sahu

866-869
 

A Study on Shopping Styles of Working Professionals in Malls of India.
Dr. Sarbjit Singh Bedi, and Amit Kumar Lal

870-875
 

'Retail Revolution' Impact of Organized Retailers on Un-Organized Retailers: A Study with Special Reference to East and West Godavari Districts, Andhra Pradesh, India.
Dr. Ravindra Katta

876-881
 

Ethics and Challenges of Sustainability & Growth in Organized Retail of India.
Dr. Maruthi Ram R.; Manjunatha N., and Vinish P.

882-886
 

A Study on the MGNREGA in Assam: A SWOT Analysis.
Dr. Horen Goowalla

887-890
 

An Analysis of Factors Influencing Women Empowerment by Self Help Groups in Sivakasi.
Dr. E. V. Rigin, and K. Geetharani

891-897
 

Shopper Marketing: Helping Create a Distinctive Appeal.
Aparajita Das Gupta, and Havish Madhvapaty

898-904
 

Role of ASCI in Regulating Advertisement Content in Recent Business Scenario: A Conceptual Study. SP.
Asma Farooque; Dr. Syed Shahid Mazhar, and Habibuddin

905-910
 

A Study on 'Evaluation of the Performance of Watershed Management Projects'.
Dr. K. Jayalakshmamma

911-916
 

Positive Influence of Price in FMCG Buying Decision.
Dr. Smitha Siji

917-921
 

Factors Relating to Success of Malls.
Dr. Mrinal Verma

922-930
 

A Study and Analysis of Increasing Competitiveness in Unorganized Retailers.
Shailesh Pandey; Vivek Shaurya, and Manish Kasbekar

931-937
 

A Study on Factors Influencing Service Quality in Restaurants.
Kota Neel Mani Kanta, and P. Srivalli

938-946
 

Impact of Nutritional Labelling on the Consumer Behaviour: An Empirical Study.
Raman Kumar, and Dr. Preeti Srivastava

947-953
 

India Vision 2020: Challenges of Indian Agriculture.
Sarita M. Samson

954-959
 

Impact of FDI Indian Retail Entrepreneurs.
S. Ilayaraja

960-968
 

Identifying Backfire of Communication on Perceived Hazard Level During Product Recall.
Pranav Desai, and Dr. Naresh Patel

969-977
 

Regional Disparities in India Especially in Agricultural Sector.
Dr. Samta Jain

978-981
 

Structural Changes in Agricultural Sector of Andhra Pradesh: Irrigation and Cropping Pattern Aspects.
Dr. N. Venkatram

982-986
 

Mobile Phones, Telecom Industry and the Expectations of Young Consumers from the Handset Market in Rural India.
Nabajyoti Deka

987-991
 

An Analysis of Favourable and Unfavourable Attitude towards Organized Retailing: A Study Based on Selected Factors.
Rohit Singh Tomar, and Dr. Bbs Parihar

992-1000
 

Business Education, Micro Finance and Women Empowerment: A Study with reference to North Bengaluru.
Manjunatha C. T. , and Dr. E. A. Parameswara Gupta

1001-1007
 

Issues and Challenges of Seed Industry in India: A Study.
Shathaboina Raju, and Dr. K. Raji Reddy

1008-1016
 

An Empirical Study of North and South India towards Apparel Purchase Behaviour.
Atul Kumar; Dr. M. Ravichandran, and Dr. Vikas Nath

1017-1026
 

A Study on Customer Satisfaction with special reference To KFC, Anna Nagar.
P. Suganya Devi, and T. Teena Ruby

1027-1030
CASE
STUDIES

Factor Analysis to Determine Income Generation of Contract Farmers in Economy of Uttar Pradesh: A Case Study of Mirzapur District.
Dr. A. P. Pandey, and Shailendra Kumar Singh

1031-1040
 

Micro-Finance and Economic Empowerment of Rural Poor: A Case Study with reference to Chikkaballapur District, Karnataka.
Hanumantharaju

1041-1048
RESEARCH PAPERS

Impact of Agriculture Input Factors on Food-Grain Production in India.
Dr. Dhiresh Kulshrestha

1049-1053
 

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