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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Affinity Analysis: A Competitive Tool for Unorganised Retail Sector.
Dr. R. Satish Kumar, and Rupesh Kumar Sinha

1054-1063
 

Emergence of Cash and Carry Business Model in India with special reference to Metro Stores.
Dr. Noor Firdoos Jahan, and Das Sangita Hemant

1064-1071
 

Growth and Instability of Milch Animal in Gujarat State: A Census Analysis.
Dr. Narendra Singh, and Dr. J. J. Makadia

1072-1078
 

Trends in Rural Marketing In India.
Dr. Ambalika Sinha

1079-1082
 

Impact of Urbanization on Human Life.
Dr. N. T. Taglani

1083-1088
 

A Study on the Impact of Supplementary Services in Building Customer Satisfaction for Retail Industry.
Dr. Deepak Jain

1089-1097
 

Validating the Servqual Scale and Its Effect on Brand Loyalty: A Study in Indian Retail Banking Context.
Dr. Ritesh K. Patel

1098-1109
 

Agricultural Insurance in India: The Approaches and Challenges.
Dr. R. Kavitha, N. Shanmuga Suriyan

1110-1115
 

A Quasi-Experimental Study to Assess the Impact of Cause-Related Marketing on Brand Attitude And Purchase Intention.
Dr. Tejinderpal Singh

1116-1124
 

Role of Regional Rural Banks in Economic Development of Rural Areas of Himachal Pradesh.
Dr. Kishori Lal Sharma, and Dr. Tilak Raj

1125-1133
 

A Study on Various Issues of Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) in Assam.
Minakshi Duarah

1134-1141
 

NPA in Agricultural Financing with reference to Dakshina Kannada District.
Lokesh, Dr. Ishwara P., and Dr. Vishal Samartha

1142-1147
 

Revolutionizing FDI in Indian Retail Sector: An Exploratory Study.
Priya Vij

1148-1151
 

Global to Local: Marketing of Retail Services in Rural India vis-a-vis Urban India.
Parul Gupta

1152-1157
 

Rural Marketing of Selected Fast Moving Consumer Goods in Andhra Pradesh.
Dr. P. V. V. Satyanarayana

1158-1165
 

A Journey Towards Indian Rural Retailing: A Study.
Dhananjoy Chakraborty

1166-1175
 

A Study on Influencing Factors on Retailing in Bengaluru Rural Market: An Empirical Analysis.
Sathisha S. M.

1176-1183
 

A Study on Trends and Challenges of Co-Operatives in Marketing-Cum-Processing Societies of Punjab.
Rahul Panwar, and Sanica Abbott

1184-1190
 

Influencing Factors of Retailer's Brand: An Investigative Approach.
Irfan Mumtaz K. S.

1191-1198
 

Foreign Direct Investment in Indian Retail Sector: Strategic Issues and Its Spill Over Effect.
Pankaj Upadhyaya, and Dr. Vikas Dahiya

1199-1206
 

Factors Influencing Unorganised Retailing and Consumer Behaviour: A Study with reference to Doddaballapura, Bengalore Rural District.
F. Arockia Doss, Mukunda Naik D. M., and Dr. E. A. Parameswara Gupta

1207-1215
 

Comparison of Point of Purchase in Malls: A Study of Pune City.
Mehdi Abrishami, and Amin Peivandi

1216-1219
CASE
STUDIES

Brand Loyalty for Hair Oil: A Case Study of Urban and Rural Punjab.
Gurvinder Pal Singh, and Dr. Ran Singh Dhaliwal

1220-1224
 

Self Help Group in Telangana: Cases on Sustainability.
Dr. N. Deepa

1225-1227
RESEARCH PAPERS

Relationship Between Consumer Lifestyle and their Demographic Factors.
Dr. D. Nabirasool

1228-1231
 

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