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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

A Study on Marketing Strategies of LIC in India.
Dr. K. Lalitha, and P. Sudha Rani

1402-1408
 

Collaborative Learning: Moving from Limits into Possibilities.
Dr. Daniel Fernandes SJ.

1409-1413
 

Web as an Advertising Platform in the Era of Globalization.
Dr. Rajesh Kumar Mahajan

1414-1418
 

A Comparative Study on the Consumer's Preference towards Branded Jewellery over Non Branded Jewellery in Nasik City.
Dr. Nilesh R. Berad, Manav Agarwal, Rohit Vaity, Suhel Khan, Dhiraj Bhujbal, and Gokaran Deshpande

1419-1426
 

A Study on Visual, Auditory and Kinaesthetic Impact in Brand Recall: with special reference to Mobile Network Service Providers.
Dr. M. Surat Kumari, and S. Hemanth Kumar

1427-1433
 

Customer Relationship Management As a Tool for Competitive Advantage.
Dr. R. Satish Kumar, Shruthi R., and Bharath Rao

1434-1439
 

Impact of Technological Transformation on Public Sector Banks.
Dr. Hitesh Vaswani

1440-1443
CASE
STUDIES

Green Marketing in India: A Study of Selected Cases.
Dr. Biranchi Narayan Swar, and Dr. Rajesh Panda

1444-1449
RESEARCH PAPERS

Marketing Strategies of Indian Telecom Companies.
Dr. Amulya M.

1450-1457
 

Globalization, Tourism Policy and Tourism Education in India.
Dr. Manpreet Arora

1458-1463
 

Impact of Social Media in Education.
Dr. Smitha Siji

1464-1468
 

Job Satisfaction of Women Working in Education Sector.
Dr. Shabnam Gurung, and Dr. Ravindra Deshmukh

1469-1475
 

A Study on Financial Problems of Women Entrepreneurs in SPSR Nellore District of Andhra Pradesh.
Dr. P. Chenchu Reddy, and A. M. Mahaboob Basha

1476-1480
 

Consumer Brand Preferences of Mobile Phones: A Study with special reference to Tiruchirappalli District in Tamil Nadu.
Dr. Pl. Senthil, and S. Mohammed Safi

1481-1485
 

Analysis of FDI in India in Top Ten Sectors of Economy.
Rama Bai

1486-1490
 

An Analysis on Employee Engagement with reference to Teaching Faculties in Arts and Science Colleges.
B. Kalaiyarasan, and Dr. R. Gayatri

1491-1496
 

Exploring the Effects of Switching Behaviour of Customers in Telecom Sector.
Vanishree Pabalkar

1497-1500
 

The Creation of An Emotional Brand: An Analysis of Predictors.
Priya Rachel J., and Dr. Anbarasu Joseph A.

1501-1511
 

Enhancing Quality of Life through Use of ICT in Daily Life.
Amanjot Kaur

1512-1516
 

Ambush Marketing: A Study.
Gayathri Varadarajan, and Sneha Gilada

1517-1522
 

Customer Satisfaction in Hotel Industry: A Study with reference to Selected Hotels in Mangalore City of Karnataka.
Basavarajeshwari Diddimani, and Dr. Ishwara P.

1523-1532
 

An Empirical Study on Usability of Social Networking Sites among Management Students of Gujarat.
Nimesh P. Bhojak

1533-1543
 

Factors Affecting Customer Satisfaction of Indian Mobile Users.
Dr. Devendra Kumar Pandey, and Dr. Anil Vashisht

1544-1547
 

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