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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Electronic Customer Relationship Management: Opportunities and Challenges in a Digital World.
Dr. Rajesh Kumar Mahajan

1548-1550
 

A Study of TV Viewership Patterns from Select Respondents of Twin Cities.
Dr. S. V. Ramana, and S. Hari Krishna

1551-1561
 

A Comparative Study on the Influences of Serials and Reality Shows at an Indian Standpoint Using Impact Method.
Dr. K. Venugopal; Hailu Demissie Habtie; Abebe Worku Hassen, and Haimanote Belay Alemayehu

1562-1569
 

Service Offerings and Customer Satisfaction in Telecom Segment.
Dr Kirti Gupta, and Vanishree Pabalkar

1570-1573
 

Online and Offline Consumer Buying Behaviour: A Literature Review.
Dr. Shuchi Singhal, and Shashi Shekhawat

1574-1582
 

Analysis of Daily Price Variation of BSE 500 Companies.
Dr. Chandrashekhar R.

1583-1587
 

Marketing of Educational Services in India.
Dr. Vishakha Shukla

1588-1591
 

Explorations and Observations on Restaurant Service Quality at Branded and Non-Branded Restaurants.
Dr. Bijal Mehta

1592-1596
 

A Study on Guerrilla Marketing Concept and there Responsiveness among the Employees of Co-Operative Banks in Indore.
Shivesh Rajpal, and Amrita Nayak

1597-1603
 

Impact of Management Policies on the Stress of BPO Employees.
G. Revathi, and Dr. D. Venkatrama Raju

1604-1608
 

Perceptions of a Multi- Generational Workforce on Teaching Job Roles in Higher Education: Are the Leaders of Tomorrow Ready?.
Mahnoor Sahrash

1609-1620
 

A Study on Customer Perception Process on Yatra.Com.
Beena Nethaji

1621-1626
 

Challenges in Curriculum Development in Technical Education.
Daljit Singh, and Surbhi

1627-1632
 

A Study of Work Life Balance (WLB) among Women Employees in Education Sector with special reference to Agra City.
Dr. Vikrant Shastri, and Charul Vohra

1633-1637
 

To Test the Effectiveness of Hygiene-Motivation Factors on Irish Accountants and American Engineers in Predicting Intrinsic-Extrinsic Job Satisfaction.
Rohit Ghanbahadur, and Dr. Philip Hyland

1638-1643
 

Folk Culture in Haryana with special reference of Awareness, Acceptability and Usage: A Special Study on Haryanvi Dishes, Attire & Ornaments, Dances, Festivals and Folk Instruments.
Ram Mehar Attri

1644-1649
 

Factoring Services in India: A Study.
Khaja Moinoddin Mohmad

1650-1656
 

Impact of Unemployment on Progress of Institutions.
Rubee Singh

1657-1659
CASE
STUDIES

Assessment of the Service Quality and Customer Satisfaction: The Case of Ethiopian Commodity Exchange (ECX).
Dr. Brehanu Borji, and Temesgen Tefera

1660-1670
 

A Case Study: The Dirty Picture.
Frince Thomas, and Dr. Naresh Patel

1671-1679
 

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