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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Corporate Social Responsibility Activities in Insurance Sector.
Dr. G. Srinivasa Rao

2372-2379
 

A Study on Problems and Prospects of Small Entrepreneurs in Kanchipuram District.
Dr. S. Veeramani

2380-2385
 

A Study on Employees' Welfare Measures and Social Security Benefits in Leather Goods Manufacturing Companies at Chennai.
Dr. V. Dhamodharan, and V. Agalya

2386-2395
 

The Role of Emotional Intelligence vs. Academic Performance of Teaching Faculties: Teaching Efficacy in Self-Financing Arts & Science Colleges in Chennai.
K. Uma, and Dr. S. Radha

2396-2402
 

A Correlation between Human Psychology and Management.
D. Devarajan, and D. Ramya

2403-2407
 

Corporate Governance Practices in Indian Scenario.
Dr. Md. S. Rahaman; Dr. B. Jaya Prakash, and Dr. J. Durgaprasad

2408-2413
 

A Study on Consumer Attitude towards Green Issues.
Dr. G. Madan Mohan, and Ajina KP.

2414-2421
 

A Study on Opportunities and Weakness of Entrepreneurs in Tirunelveli District.
Dr. T. Velpandi, and V. Indumathi

2422-2429
 

A Study of Quality of Work Life in Parle Agro Industries Limited at Chennai.
Dr. D. Elamparuthy

2430-2435
 

A Study on Depression, Anxiety and Stress among Employees.
Dr. G. Madan Mohan, and Aamir Rashid Bhat

2436-2442
 

Study on Impulse Buying in Organized Retailing.
Dr. S. Pazhanisamy

2443-2450
 

The Role of Brand Association on the Success of Brand Extensions.
Dr. J. Prabakaran

2451-2457
 

Profile-Wise Analysis of Benefits Gained by Differently Abled from Entrepreneurship.
Dr. G. Madan Mohan

2458-2465
 

A Study on Impact of Employee Engagement on Employees' Performance with reference to Automobile Industry in Chennai.
Dr. N. Santhosh Kumar

2466-2471
 

A Study on Impact of Emotional Intelligence on Work Load and its Consequences of IT Employees at Chennai.
Dr. T. Vezhavan

2472-2477
 

A Study on Account Holders Opinion about Computerised Services and Quality of Services Rendered by Central Bank.
Dr. G. Madan Mohan, and Anushree Baruah

2478-2485
 

A Study on Job Searchers' Perception of E-Recruitment with reference to Chennai.
Dr. V. S. Pandian

2486-2490
 

Consumer Behaviour towards Purchase of Cars with reference to Tamil Nadu.
A. M. Elanthiraiyan, and Dr. V. Balakrishnan

2491-2496
 

A Study on Problems and Prospects of Women Entrepreneurs in MSME at Chennai: A Sociological Study.
Dr. K. Maharajan

2497-2503
 

A Comparative Study on Financial Performance of Hindlco and Nalco.
Dr. Pramod Kumar Patjoshi

2504-2511
 

Privacy Issues in the Digital Online Activities: An Analysis.
D. Anitha Kumari, and K. Selvarani

2512-2520
 

Incubation' An Impingement towards Growth and Information and Communication Technology on MSME.
Ranibai R.

2521-2527
 

Green Marketing: Issues and Best Practices in India.
M. V. Sivaram Naidu, and V. Ashwini

2528-2533
 

A Study on Work-Life Balance of Working Women in Information Technology.
A. Narmadha, and Dr. R. Sellappan

2534-2541
 

An Analysis of Work life Balance of Women Employees & the Quality of Work Life in Manufacturing Sectors w.r.t. MEPZ.
P. S. Immaculate, and Dr. K. Maran

2542-2546
 

A Comparative Study on Work Related Stress and Gender among Young Men and Women with reference to the Broadcasting Industry in Kerala.
Jubel Mathew; Dr. M. Edwin Gnanadhas, and Dr. S. Narayana Rajan

2547-2553
 

A Study on Impact of Employee Engagement on Employees' Performance with reference to Automobile Industry in Chennai.
R. Arumugam, and Dr. S. Arulkumar

2554-2560
 

A Conceptual Study on the Attitude and Purchase Decision of Consumers towards Eco-Friendly Products.
V. Vardhini, and Dr. P. Raja

2561-2568
 

A Study on the Perceptions of Bank Employee on E-Banking with special reference to Chennai City.
V. Jayanthi, and Dr. P. Uma Rani

2569-2572
 

A Study on Organizational Culture and its impact on Job Satisfaction and Organizational Commitment.
Sonia S., and Dr. P. Uma Rani

2573-2580
 

Adolescent Consumers' Social Media Behavior in Chennai: A Factor Analysis.
K. Shyamala, and Dr. A. Dhanalakishmi

2581-2588
 

Conflict Management: A Theoretical Review.
A. M. Abid Basha

2589-2595
 

A Study on Consumer Buying Behaviour and Preference towards the Godrej Brand.
R. Kajapriya, and Dr. M. Sivakumar

2596-2601
 

A Conceptual Study on the Impact of Advertising on Children.
S. Helen Roselin Gracy, and Dr. S. Meenakumari

2602-2607
 

Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market.
S. Vasantha Kumar, and Dr. K. Maran

2608-2615
 

Competency Mapping in Recent Trend.
U. Devi, and Dr. Jayasree Krishnan

2616-2622
 

Educational Empowerment of Tribal Women in Tamil Nadu.
G. Sahaya Leoni, and Dr. G. Indhumathi

2623-2628
 

CRM in the Banking Industry: An Assessment in a Developing Economy.
Saritha K., and Dr. Sangeetha S.

2629-2635
 

A Study on Training and Development in Appolo Hospital in Chennai.
N. Milton Devadayavu, and Dr. S. Vijayan

2636-2641
 

A Study on Brand Loyalty for Long Lasting Success of a Firm in FMCG Products.
Sasidharan K.; Shantosavio X. R., and Wadhirajan G. U.

2642-2650
 

Role of Employee Benefits in Organization Success: A Research Framework.
Kowshika R., and Sowmiya S.

2651-2657
 

A Study on Workplace Housekeeping.
M. J. Apshana Banu, and J. Lalidhambigai

2658-2665
 

Empowerment of Employees Performance.
A. Adlin Jarra, and Akshara J. V.

2666-2672
 

A Study on Influence of Psychological Factors on Entrepreneurial Intention among Management Students.
Mary John A.; Sasidharan S., and Manoj Francis

2673-2678
 

Sales Promotion Techniques in Royal Enfield Private Limited, Chennai.
G. Sun Richard; M. Saravanan, and B. Dhanraj

2679-2684
 

A Study on Brand Image of Aavin Milk Products at Chennai.
Yuvarani; S. Jaisankar, and K. Ramya

2685-2691
 

Adopted by the Flood affected People of Chennai.
B. Balayoga; G. Dillibai, and A. Shakina Fathima

2700-2704
CASE
STUDIES

A Study on Evaluation of Training Process in Hotel: A Case Study.
M. Suvarchala Rani

2705-2710
RESEARCH PAPERS

Awareness of CSR in Doddaballapur - Bengaluru Rural District: A Study.
B. N. Shashidhar; Ruksar; Chaithanya N.; Nagesh G. N.; Vidya C. V., and Pavithra B.

2711-2715
 

HR Education in B-Schools: Rigour, Relevance, Students Perception and Future Perspectives.
Bagali M. M.

2716-2725
 

Mentoring as a Tool for Competitive Advantage with reference to Indian IT Companies.
Dr. R. Satish Kumar

2726-2732
 

Women Behind Bars: Health & Nutritional Status of Women Prisoners in Central Prison of Vadodara at Gujarat.
Dr. Annie Kuruvilla

2733-2739
 

Dimensions of Financial Literacy among Employees of Information Technology Industry.
Dr. N. Ramu

2740-2748
 

A Review on Gender Diversity Management in the Board of Directors of Companies: Needs for Building Women Leadership Competencies, Structural Enablers and Engaging Stakeholders.
Dr. G. Sivaramakrishnan, and B. Krishnamurthy

2749-2757
 

Gold Monetization Scheme: Will the Plan Work?
Dr. R. K. Uppal, and Dr. Amit Juneja

2758-2767
 

A Study on "Industrial Relations in Indian Industry with special reference to Major Industries in Chittoor District".
A. Venkat Rao, and Dr. R. Rajendra Reddy

2768-2773
 

Issues in Corporate Governance: A Theoretical Study of Canada.
Dr. Jyoti Paul

2774-2782
 

Khadi: From Freedom Fabric to Fashion Fabric.
Dr. Nisha Arya; Dr. N. Yadav, and Jamal Z.

2783-2789
 

An Exploration of Foreign Direct Investment in Power Sector in India.
Dr. Dinesh Mahajan

2790-2794
 

Business Environment AMIDS Tibetan Women.
Reena Francis, and Dr. C. Sumangala

2795-2801
 

Analysis of Socio Economic Profile and Investment Pattern of Salaried Persons in Bijapur District.
Dakshayani G. N.

2802-2809
 

A Study on Total Quality Management with special reference to Sandur Pattana Souharda Sahakari Bank in Sandur Town.
Mahesh Agasara, and Manjunath K.

2810-2816
 

Special Economic Zones in India: A Study.
Asma Bushra, and Mohmad Khaja Moinoddin

2817-2826
 

Human Resource Management Structure for Airport Operations.
Neelam Mansharamani

2827-2828
 

Mandatory Corporate Governance Practices in India.
Ranjna, and Dr. Harpreet Kaur Kohli

2829-2837
 

An Empirical Study of the Relation between Job Enrichment and Employee Engagement with reference to Axis Bank at Vijayawada.
T. Nagendra Kumar, and Dr. B. K. Surya Prakash Rao

2838-2846
CASE
STUDIES

Transformation in Women Entrepreneurship: A case study of Banasthali through Khadi Production.
Dr. Megha Aggarwal, and Shikha Singh

2847-2855
 

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