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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Managing India's Energy Security Concerns: Challenges and Opportunities.
Dr. H. S. Bhalla; Dr. Hardeep Kaur, and Nancy Gupta

2136-2140
 

An In-depth Study on Impact of Merchandising of Cosmetic Products on Consumer Buying Behaviour.
Dr. S. K. Baral

2141-2151
 

Technology Management as a Tool for Value Management in Manufacturing Industries.
Dr. G. Sivaramakrishnan, and K. P Milton

2152-2158
 

Advertising Effectiveness of Mobile Phone Users: A Study of College Students in Aizawl of Mizoram.
Dr. N. Rokendro Singh

2159-2167
 

Performance of Public Transport Corporation: A Study on Uttar Pradesh State Road Transport Corporations.
Dr. Pushpendra Misra, and K. K. Singh

2168-2177
 

International Container Transhipment Terminal (ICTT), Kerala: A Comparative Study of Exports and Imports through ICTT with a focus on Coffee.
Dr. Manoj P. K., and Joseph P. S.

2178-2185
 

A Study on Preferences of Logistics Services among Manufacturing Companies in Coimbatore.
V. Harish, and Dr. Sudharani Ravindran

2186-2192
 

Lean Manufacturing & Mass Production.
Abhijeet B. Savagave, and Dhanashri N. Wategaonkar

2193-2197
 

A Study of Brand Switching Behavior of Smartphone Users of Jaipur City.
Rahul Sharma, and Rakhi Arora

2198-2204
 

A Study on Buyers Behaviour towards Bikes with reference to Hero Moto Corp v/s Bajaj.
Preeti Dhingra, and Neeraj Chitkara

2205-2212
 

A Study to Identify Various Elements of Green Infrastructure in Indian Scenario.
Zamarrud Ansari, and Dr. Surabhi Jain

2213-2217
 

Customer Co-Creation: A Strategic Tool for Better Customer Engagement.
Neha Shau, and Nidhi Jhawar

2218-2225
 

Adoption of E-Commerce Platforms by Small Retailers.
Pooja Sehgal Tabeck

2226-2231
 

Role Intensity of Dealer on Brand Equity Drivers with special reference to Brand Loyalty Development of Personal Care Products.
G. Mohammed Zeelan, and Dr. L. Venu Gopal Reddy

2232-2241
 

ERP Systems and its Impact on the Internal Efficiency of Small and Medium Enterprises: An Empirical Study.
Rajeev KR., and Dr. S. Sankaranarayanan

2242-2246
 

Regulatory Framework for Aerodrome Operations Management.
Brijender Singh

2247-2250
 

Arrangement a Replica of Heat and Mass Transfer Process for Portable Solvent Vapour Phase of Freshening Equipment.
Pratyush Kumar Patnaik, and Dr. Shailnder D. Deo

2251-2257
 

A Study on Housing Schemes in Andhra Pradesh.
Sahid Aziz Dudekula

2258-2262
CASE
STUDIES

Quality of Work Life of Workers with special reference to Karnataka Power Corporation Limited, Bangalore: A Case Study.
Shazia Khanum, and Zeeval Khan I.

2263-2269
RESEARCH PAPERS

Mobile Advertising Value Chain Analysis: Factors Leading to Success.
Dr. Deepak Jain

2270-2281
 

Domestic Tourism: Factors that Affects Satisfaction of Domestic Tourist.
Dr. A. Raghu

2282-2285
 

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