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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Impact of Advertisement on Brand Preference of Beer Products with reference to Hawassa City.
Dr. Brehanu Borji, and Shimeles Nega Amele

1957-1970
 

Relevance of Underutilized Fruit Crops for Sustainable Farm Income in Tribal Areas of Western India.
Dr. D. K. Sharma

1971-1974
 

ICT for Agriculture and Rural Development in India.
Dr. Satyanarayan K. Kothe

1975-1979
 

A Study of Regional Disparities in Wheat and Rice Production in India.
Rameez Ahmad, and Md. Tarique

1980-1990
 

Grocery Retailing in Indian Market.
Dr. N. Venkateswaran

1991-1996
 

Retail Industry in India.
P. Hima Jagathi, and Dr. S. Rajani

1997-2004
 

Green Growth for Development: Prospects & Challenges for Developing Nations.
Dr. Mohd Saif Alam

2005-2010
 

Visual Merchandising: A Key Element in Retail Industry.
Dr. Mrinal Verma

2011-2017
 

A Study on Role of Grama Panchayaths in Village Development in Mangalore Taluk: Research Agenda.
Dr. Parameshwara

2018-2024
 

A Study on "Brand Awareness in Customer" with special reference to FMCG Products.
Prashant Bhat; Soumyashree H. Bhat; Nishmitha D. Shetty, and Chiathra Shetty

2025-2032
 

Impact of Shopping Malls on Life Style of People with reference to Dakshina Kannada District.
Zeeval Khan I.; Sandhya; Divya, and Akshatha Shetty

2033-2039
 

Impact of Leadership on the Development of Self Help Groups.
M. Madhavi, and Dr. N. Thirupalu

2040-2047
 

National Rural Health Mission (NRHM): A Birds Eye View.
Ashish Upadhyaya, and Dr. Simranjeet Kaur Sandhar

2048-2051
 

Rural Marketing: Challenges and Opportunities with special reference to India.
Dr. Rajesh K. Mahajan

2052-2054
 

Marketing Strategies in Handicrafts in India.
P. D. M. Raju

2055-2058
 

Lord Linlithgow's Correlation with Indian Agriculture & Constitutionalism.
Dr. Dharamjit Singh

2059-2062
 

Retailing Strategies for Customer Satisfaction: Research Framework to study select Retail Chains.
Dr. Ravi Prakash Kodumagulla

2063-2067
 

A Study on Consumer Perceptions in terms of Preferences and Attitudes towards Coca-Cola Soft Drinks.
Dr. U. Kanaka Rao, and D. Udaya Shekhar

2068-2074
 

A Study on Video Display as Visual Merchandising Tool and it's Influence on Consumer Buying Behaviour with special reference to Groceries.
Dr. Hemanth Kumar S., and Dr. Sathyanarayana S.

2075-2080
 

The Effects of Rural Marketing Strategies of Purchase Decision Making.
Dr. S. Prasad

2081-2089
 

A Study Determinant of Customer Experience in the select Retail Formats in Chittoor District.
R. Jesse Rezin Grand; L. Vincent Raj Kumar, and Dr. N. Chandrika

2090-2098
 

The Study of Consumer Purchasing Behavior in Organized and Unorganized Retail Division of Uttar Pradesh with special reference to Lucknow District.
Mohammad Imtiaz

2099-2107
CASE
STUDIES

Profile of Production of Muga Silk in Assam: A case study of Goalpara District of Assam.
Shahnaz Ali, and Dr. Horen Goowalla

2108-2113
 

Status Report of Unorganized Retailing: A case study of Chennai Metropolitan Area.
Dr. M. E. Prabhakar

2114-2120
 

"Microfinance" An Effective Tool for Women Empowerment: A case study of Uttar Pradesh.
Rachna Gupta, and Bharat Kumar Meher

2121-2127
 

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