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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Impact of E-Advertisements on Social Networks.
V. Siva Kumar

2422-2426
 

Sustainable Growth through Ngo's in Disaster Management.
Murali R.

2427-2431
 

Assessment of Training in Private and Public Bank with reference to Chennai City.
A. R. Shanmuga Priya; Dr. S. Sujatha, and Dr. M. Chitra

2432-2437
 

Role of Self Help Group Women in Disaster Risk Reduction.
Usha Lakshmi, and Dr. P. Umarani

2438-2443
 

A Study on Positives and Negatives in Shopping at Super Market.
K. J. Vinodini, and Dr. P. Umarani

2444-2445
 

Stress Management of Public during Flood Disaster in 2015.
R. Abirami, and Dr. Paul Rajan Rajkumar

2446-2450
CASE
STUDIES

Disaster Planning & Management By Spencerplaza: A Case Study.
D. Anitha Kumari, and Dr. P. Umarani

2451-2456
RESEARCH
PAPERS

Who Says India is Poor?
Dr. A. Anita Reddy

2457-2459
 

Pre Purchase and Purchase Behavior of Life Insurance Policy Holders: An Empirical Study.
Dr. T. Jayaprkash Rao

2460-2467
 

Models of Micro-Finance in India: Issues and Challenges.
Dr. Prabhakar Pandey; Dr. Abhishek Kumar Pathak, and Dr. Pushkar Dubey

2468-2473
 

A Study of Factors Responsible for Attracting Customers to Organised Retail over Unorganized Retail in Uttar Pradesh Region.
Dr. Sanjay Srivastava

2474-2482
 

A Comparative Study on Consumer Buying Patterns in Rural and Urban Markets.
Dr. Rajshree R.

2483-2487
 

'Ameen Peer Dargah' The Symbol of Religious and Communal Harmonial Center: A Study at YSR District.
N. Sivaparvathi, and B. Gangadhar

2488-2493
 

Creating Brand Awareness and Brand Loyalty: A Study on Patanjali Products.
Girish Shanbhogue; Sharath Kashyap S. S.; Shrunga M. P., and Archana Shetty

2494-2500
 

Small Challenges and Big Change: Role of Microfinance in Women Empowerment in India.
Dr. Deepika Singh Tomar

2501-2509
 

Consumer Behaviour towards TV: A Study of Consumers in Chikkaballapur District of Karnataka.
Dr. D. N. Madhusudana Reddy

2510-2516
 

Study of People's Awareness towards Pradhan Mantri Jan Dhan Yojna of Government of India.
Pankaj Mishra

2517-2522
 

Challenges for Women Employees.
Sk. Mohammad Imran; O. Meghana, and B. Murali

2523-2526
 

The Effect of Consumers' Perceived Risk Dimensions on Purchase Intention: An Empirical Study of Apparel Private Label Brands.
Meenu Mathur, and Dr. Sanjeevani Gangwani

2527-2536
 

A Study on Coffee Plantation and Financing Practices of Select Coffee Growers in Mizoram.
Lucy Lalrintluangi Fanai, and Dr. N. Rokendro Singh

2537-2549
 

A Study on Consumer Perception towards Retail Chains at Lucknow.
Mohammad Imtiaz

2550-2560
 

Impact of Innovative Promotional Activities on Consumer Buying Nature: A Study of FMCG Products in Pune.
Shivesh Rajpal

2561-2564
CASE
STUDIES

Socio-Economic Background of Women Entrepreneurs: The Case of the Ao's in Nagaland.
Meyajungla Longchar, and Dr. Upala Barua

2565-2572
 

Women Empowerment through Bamboo Industry in Assam: A Case of Jorhat District of Assam.
Achintya Kr. Saikia, and Dr. Horen Goowalla

2573-2578
 

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