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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

A Study on Faculty Engagement amongst Self-Financing Colleges at Tiruchirappalli Town.
Dr. O. T. V. Latasri, and L. Kavitha

2730-2735
 

To Analyze the Health Care Service in KDR Hospital with special reference to Thanjavur.
Dr. S. Bellarmin Diana, and V. P. Radhika Devy

2736-2741
 

Assessment about Level of Awareness of Customer Relationship Management amongst Customers of Health & Fitness Equipment at Coimbatore City.
R. Ashok Kumar, and Dr. Akilandeswari S.

2742-2748
 

Job Involvement amongst School Teachers of St. Xavier's Higher Secondary School at Tiruchirappalli District.
V. Madhavan

2749-2754
 

A Study on Hotel Employees' Perception of Green Practices with special reference to Chennai City.
K. Vinoth

2755-2762
 

A Study on Customer Relationship Management of Indian Overseas Bank-Woriyur Branch at Tiruchirapalli.
J. Saradha, and Dr. V. P. T. Dhevika

2763-2768
 

A Study on Service Quality of Health Care Service Sector & It's Impact on Patient Satisfaction at Trichy District.
A. Kanimozhi, and Dr. R. Thanga Prashath

2769-2776
 

A Study on Tourism Development at Tiruchirappalli Tourism Centre.
D. Nathiya, and Dr. M. Pitchaimani

2777-2780
 

Impact of Creativity and Innovation on Consumer Buying Behaviour in Electronic Sector.
Dr. Priyanka Jain

2781-2788
 

Customer Satisfaction towards E-Banking Service and It's Quality Dimension.
Dr. S. Mahalingam, and K. Kalairaja

2789-2797
 

Work Life Balance Factors of Women in Unorganised Sector and It's Impact on Performance Related Outcome Variables: A Cross Correlation Study.
Dr. P. Srinivasa Sastry, and P. Nagajyothi

2798-2803
 

'Customer Liaisoning Strategy in Indian Banking Sector' A New Competitive Preference: A Study of ICICI Bank.
Dr. Sudesh Kumar

2804-2811
 

'E-Procurement' A Paradigm Shift from Conventional Procurement to Modern Electronic Procurement.
Dr. Gurdev Singh Thakur

2812-2818
 

Personal Financial Services by Commercial Banks: A Study Kadapa Corporation.
Dr. P. Mohan Reddy, and K. Venkata Subbaiah

2819-2823
 

A Study on Impact of Work Stress on Individual Life of Bank Employees at Selected Branches in Meerut City.
Dr. Himanshu Agarwal, and Nitin Kumar Rastogi

2824-2832
 

Challenges in Management of Indian Higher Education System.
Dr. Rajesh Tiwari; Dr. Bimal Anjum; Rakesh Pathak, and Dr. Ajay Gupta

2833-2839
 

Role of Social Media in Marketing: A New Perspective.
Capt. Dr. Ashok V. Giri

2840-2848
 

Education Delivery System: Education through Morality and Spirituality.
Dr. Urmila Yadav, and Dr. Madhu Sharma

2849-2852
 

Measuring Service Quality of Higher Education Institutes with special reference to BBA Colleges of Valsad and Navsari Districts.
Dr. Baxis I. Patel, and Dr. Vinod B. Patel

2853-2861
 

Marketing Strategies of Women Self Help Groups in Tirunelveli.
Dr. T. Samson Joe Dhinakaran

2862-2865
 

Service Quality of Commercial Banks: A Study.
Dr. S. Daniel David Annaraj

2866-2870
 

Gender Based Analysis of Service Reliability of Private Sector Banks.
Dr. Himanshu D. Tiwari; Dr. S. Subramaniam; Dr. Aaliyah Siddiqui, and Dr. Mujahid Siddiqui

2871-2874
 

A Comparative Study of Work Life Balance between Male and Female Faculties Working in Private Universities of Udaipur City in Rajasthan.
Dr. Yashwant Singh Rawal, and Dr. Madhu Murdia

2875-2879
 

'Green HRM' Changing Paradigm: An Emerging Need of the Hour for Entrepreneurial Development.
Dr. V. Tulasi Das, and B. Sreedhar Reddy

2880-2891
 

Tourism Entrepreneurship in Kashmir: Prospects and Problems.
Dr. Nabina Qadir

2892-2897
 

Pradhan Mantri Sukanya Samriddhi Yojana: An Initiative for Financial Inclusion of the Girl Child.
Dr. Amit Juneja

2898-2911
 

Social Impact of Food Advertising: A Study.
Inakshi

2912-2918
 

Policy Holders Satisfaction towards LIC of India in Coimbatore District.
B. Divya Priya, and K. Dhepana

2919-2927
 

Protectionism and World.
Palvinder Kaur

2928-2930
 

Evaluating Ecotels Status as an Innovative Marketing Strategy by Hotel Industry.
Amarbir Singh Bhalla, and Dr. B. S. Hundal

2931-2939
 

A Study on Enhancement of Training Methods among Select Private School Teachers in Tiruchirappalli City.
Viji S., and M. Kousalya

2940-2947
 

A Study of Demand for Schooling among Muslim Girls in Aligarh District.
Sana Samreen, and Md. Tarique

2948-2954
 

Celebrity Advertisement in Oman TV: Impact on Awareness and Purchase among Youth.
Renjith Kumar R., and Diana Fernandez

2955-2967
 

Indian Public Library: An Overview.
Pankaj Mathur

2968-2972
 

The Challenges of Visitor Management in Tourist's Season: A Study of Tourism Development and Issues in Shimla Town.
Hapinder Singh

2973-2979
 

The Impact of Brand Loyalty towards Skin Care Products with reference to Chennai.
S. Sangeetha, and Dr. K. Jawahar Rani

2980-2986
 

Comparative Analysis of Attributes Determining Consumers' Choice of a Retail Store.
Priya Abrol, and Dr. P. P. Arya

2987-2997
 

A Study on Customer Awareness towards E-Banking after Demonetization in Kerala.
Prajeesh P., and Dr. S. Nagasanthi

2998-3001
 

Job Satisfaction among Bank Managers of Urban Cooperative Banks in Tamil Nadu: A Study.
K. Samuel Rukomia, and Dr. B. Tamilmani

3002-3007
 

To Study the Perceptions of Opinion Leaders on Various Attributes of a Brand.
Avinash Pareek; Dr. Satyam Pincha, and Dr. Piyush Kumar Pareek

3008-3015
 

Formation of Self Help Groups: Micro Evidence from Ramanagar District of Karnataka.
Shankara S. L., and Dr. E. A. Parameswara Gupta

3016-3020
 

Performance Management System in Star Hotels of Tamil Nadu: An Overview.
K. Sethupathy, and Dr. K. Chandrasekar

3021-3026
 

HRD Practices in Private Sector Banks: A Study with special reference to Mangalore.
Prithwi M.

3027-3033
 

A Study on Impact of Stress on Job Satisfaction.
B. Sreekanth, and Dr. K. Aparna

3034-3040
CASE
STUDIES

Stress Among Management Faculty Members in Private Institutions: A Case Study of Bhubaneswar - Cuttack Twin City of Odisha.
Dr. S. K. Baral

3041-3047
RESEARCH PAPERS

A Study of Learning Patterns: Shift from Andragogy to Heutagogy.
Rahul Gupta, and Ankit Gupta

3048-3053
 

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