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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

Operational Excellence in the Proper Application of Credits and Recovery of Balances Generating Transactions in the Total Soft Drinks Industry.
José G. Vargas-Hernández, and MM Heliodoro Benjamín Gil Ramírez Rodríguez

2583-2593
 

Transit Advertising: Global Trends and Growth in India.
Dr. Y. Madhuri Srinivas

2594-2598
 

A Study on Online Frauds and Challenges faced by Banks.
Dr. Ramnendra Lal, and Dr. Kavitha Lal

2599-2603
 

Study on Technological Innovations in Indian Banking Sector.
A. V. B. N. H. Saroja, and Dr. Raavi Radhika

2604-2608
 

Social Inclusion of Rag Pickers in India: Need & Approach.
M. Suvarchala Rani

2609-2614
 

TQM in Hospitality Industry.
N. N. Himabindu

2615-2623
 

Viral Marketing: An Innovative Marketing Tool.
V. Ashwini

2624-2629
 

New India on Start-Ups.
Anila Vanguri

2630-2635
 

A Study on Midday Meal Programme in Andhra Pradesh.
Dr. Rajesh C. Jampala; Dr. P. Adi Lakshmi, and Dr. D. Srinivasa Rao

2636-2646
 

GST for India: Challenges for Success in India.
Dr. Rashmi Gujrati

2647-2654
 

A Descriptive Study on Problems faced By KSRTC and Remedial Measures to Overcome the Problems.
Dr. P. Vijayaraghavan; Muhammed Unais, and Sajisha E. S.

2655-2659
 

Consumer Perception of Public Distribution System with special reference to Bantwal Taluk, Karnataka.
Dr. M. Dhanabhakyam, and Mangalalatha L. Fernandes

2660-2666
 

An Empirical Investigation of Socio-Economic Conditions of Child Labour in Raichur District.
Dr. Honnappa S.

2667-2672
 

A Study on the Impact of Food Packaging Strategy for the Future Marketing: An Empirical Study.
Pradip Kr. Baruah, and Bipin Borah

2673-2675
 

Comparative Study of Customer Perception & Attitude towards Online and Offline Shopping in Nagpur Region.
Dr. Archana Dadhe

2676-2686
 

Online Advertisement as Promotion Strategy with reference to Society or Public.
Zeeval Khan I.; Mithun M. N., and Supriya Shraddha

2687-2694
 

Measurement of Brand Loyalty and Switchers: A Statistical Analysis of Shampoo Sachet Users at Chikkaballapur, Karnataka.
Vedavathi M.

2695-2701
 

Consumer Behaviour towards Online Shopping with special reference to Hyderabad City.
Chukariya Satish Kumar, and Dr. R. K. Sawalikar

2702-2708
 

Role of Media in Organic Farming Management in India: An Empirical Study.
Deepak J., and Dr. B. P. Mahesh Chandra Guru

2709-2715
 

Impact of Civil Aviation in the Growth of Indian Tourism & Contemporary Issues.
Deepak Verma; Dr. Anupam Vidyarthi, and Dr. Bimal Jaiswal

2716-2722
CASE
STUDIES

Supply Chain Performance Attributes for Fast Moving Consumer Goods: Case Study of 'Choppies' Supermarket in Botswana.
Dr. Gangappa Kuruba, and Neo Jarona

2723-2733
 

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