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PAGE OF CONTENTS

Page No.
RESEARCH PAPERS

A Study on Electricity usages with special reference to Thuraiyur Town.
R. Vinola, and Dr. R. Swaminathan

3301-3306
 

Awareness towards Plastic Money over Paper Money: A Study on Northern Area of Tiruchirappalli District.
D. Vaishnavi

3307-3313
 

A Study on Fundamental & Technical Analysis of HUL.
I. Rosanth

3314-3322
 

Study on Customer's Perception towards SBI Mutual Funds at Srirangam – Trichy Town.
R. Idhayajothi

3323-3327
 

A Study on Brand Loyalty towards FastTrack Watches at Trichy.
S. Vaishnavi

3328-3334
 

A Study on Customer Perceived Value of Smart Phone Users at Trichy.
M. Aishwarya, and Dr. V. P. T. Dhevika

3335-3339
 

A Study to Assess Current Behavioural Trend amongst Students towards Online Shopping.
V. Ambika, and Dr. M. Pitchaimani

3340-3347
 

A Study to assess Parents Opinion on Influence of Television Advertisement with respect to Food Habits amongst Children of Tirupur City.
R. S. Sowmya, and K. Kaleeswari

3348-3353
 

ACrowd Funding: Innovative Way to Raise Fund for Business Idea.
Dr. Atiya Mahboob

3354-3357
 

GST: Features, Impact and It's Implications.
Dr. Harvinder Singh Bhalla; Dr. CP. Meena, and Harpreet Kaur

3358-3369
 

Sustainable Business through Corporate Governance.
Dr. Mahesh Agnihotri, and K. Prabhu Sahai

3370-3375
 

Indian Development: Regional Disparities on Selected Perspectives.
Dr. Sheetal Mundra, and Dr. Lokanath Mishra

3376-3383
 

Exploring Environmentally - Responsible Behavior of Consumers: Empirical Evidences from India.
Dr. Monica Bedi

3384-3392
 

Global Financial Crisis and It's Impact on India.
Dr. R. Kavitha, and N. Shanmugasuriyan

3393-3398
 

Foreign Direct Investments in Multi Brand Retailing in India.
Dr. Rohit Singh Tomar

3399-3403
 

Marketing Problems of Scrap Traders in Tamil Nadu.
Dr. N. Santhoshkumar

3404-3409
 

India - Japan Economic Partnership: Way Ahead.
Dr. Santosh Kumar

3410-3417
 

Impact of Marital Status on Investment Behaviour in Indore City.
Kiran Gehani Hasija, and Neha Ramnani Bhargava

3418-3424
 

A Study on Awareness, Perception and Satisfaction Level towards Crop Insurance among the Farmers of Khandwa District.
Deepti Shastri Gupta, and Kshema Shrivastava

3425-3431
 

Marketing Strategy of Public Bank in Housing Finance: Special reference with SBI in Chennai.
M. Selina Muthu Rani, and Dr. Chithra

3432-3441
 

AImpact of GST on Retail Sector.
Richa Gupta, and Shivani Dvivedi

3442-3447
 

Trend Analysis of Customer Behavior while Buying a Cell Phone with Special Remark on the Failure of Blackberry.
Rajshree Srivastava, and Dr. Apoorva Trivedi

3448-3458
 

Effect of Demographic Variables on Celebrity Endorsement with special reference to Durable Goods.
Khushboo Makwana, and Dr. Yogeshwari Phatak

3459-3465
 

Demonetization Effect: The Uses of Technological Trend in Banking Services.
Gurumurthy K. H.

3466-3470
 

Corporate Social Responsibility: A Study of Stakeholders' Perception.
Rinkey Priya Bali, and Dr. Savita Sindhu

3471-3478
 

Green Banking Products with special emphasis to Retail Banking.
Shwetha, and Shazia Khannum

3479-3483
 

Globalization and Indian Economy.
Aparna K., and Navya Shedthy

3484-3488
 

Fundamental Analysis of Selected Automobile Companies.
Archana Shetty; Swathi, and Dr. Kushalappa S.

3489-3495
 

Determining the Factors for Adopting Environmental Management System in Chemical Industries: An Empirical Study.
Amrita Nayak, and Dr. Rajendra Singh

3496-3499
 

Women Empowerment in India: A Legal Perspective.
Chandrika Soni

3500-3506
 

Contribution of Foreign Trade Policy (2015-2020) in Enhancing India's Export Competitiveness.
Pratibha Giri

3507-3518
 

Green Marketing: A Study of Consumers' Buying Behavior in Relation to Green Products.
Rakesh Dondapati, and Dr. S. Rabiyuthal Basaria

3519-3525
 

Life Insurance Consumer's Behaviour in Tamil Nadu: A Study.
Karthick R., and Dr. K. Chandrasekar

3526-3530
 

Protection of Investor's Interest in Indian Legal Regime.
Abhishek Manchanda

3531-3538
 

The Impact of Collaboration between Fintech Start-Ups & Commercial Banks in Development of Small & Medium Sized Start-Ups.
S. Sathish, and Dr. P. S. Nagarajan

3539-3543
 

Problems and Prospects of Organized Retail Sector.
N. Selvakumar, and Dr. K. Baranidharan

3544-3551
 

An Assessment of India – United Kingdom Trade Relationship with special reference to Selected Commodities.
Shabana Anjum; Arifa Khan, and Faraz Khan

3552-3559
 

Reaction of Stock Market on the Announcement of Election Result in Favour of NDA Government.
Pradeep, and Dr. Kushalappa S.

3560-3566
CASE
STUDIES

A Study on the Customers Perception towards Sun Feast Marie Biscuits: A Case Study of Nellore.
Dr. S. Jyothirmaye Reddy; Dr. B. Venkateswara Reddy, and Dr. S. Durga Rao

3567-3573
 

Impact of Globalisation on Turnaround of a Coal Company: A Case Study of Singareni Collieries Company Limited.
Dr. K. Srinivasa Rao, and AJM Muralidhar Rao

3574-3585
 

Cost Accounting Standards in India and It's Relevance: Case Study.
Dr. Satish Modi

3586-3591
 

An Analysis of Productivity: A Case Study of Steel Authority of India Limited.
Dr. K. Aparna

3592-3597
 

Case Study on Transition: From Unorganised Retail to Manufacturing Unit.
Kajal D. Chheda, and Capt. Dr. Ashok V. Giri

3598-3602
RESEARCH
PAPERS

Multidimensional Effects of FDI on World Economy.
Dr. Parul Khanna, and Kanika

3603-3611
 

Impact of U.S. Financial Crisis on the Performance of Selected Equity IPOs in India.
Harmohan Singh Dhall, and Dr. Sukhdev Singh

3612-3621
 

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