Corporate Advertising Management in the New Millennium: An Empirical Study in Karnataka State.
Dr. B. P. Mahesh Chandra Guru, and R. Raghavendra

Innovation in Educational Institutions.
Dr. Venkateswara Rao Korasiga, and Dr. Kiranmayi Y.

Role of Advertisement in Managing the Brand Equity of Carbonated Drinks among Generation-Z.
Dr. Nishakant Ojha

Consumer Preferences for Juices: An Exploratory Study of Jammu City.
Dr. Deepak Jain

Impact of Newspaper Advertisements on Consumer Purchase Behaviour.
Rashmi

A Study on Investors Preference in Investing Life Insurance Policies in Erode.
Mohanapriya T.

A Study of Customer Preferences on Purchasing of Water Purifier in a City.
Rahul Vohra, and Charul Vohra

Delineation of Women in Indian Serials.
Shweta Chaturvedi, and Shreya Chakrabarty

Opportunities and Challenges for Tourism in Kannur District in Kerala: A Study.
Shekar Naik

Process of Medical Tourism Services in Chennai.
N. Sathishbabu

Role of Customer Relationship Management in Indian Banking System.
K. Ramesh

Dimensions Affecting Consumer Behavior for Athletic Wear Foreign Brands in India.
Gaurav Gupta; Meenakshi Malhotra, and Mridul Dharwal

Developing Oral Communicative Skills: A Necessity for Today.
Rajesh Lankapalli

'Pacey Adaption' the New Mantra of Competitive Advantage: A Study of Global Mobile Phone Manufacturing Companies.
Tahir Ahmad Wani

An Empirical Study on Challenges of Service Marketers in Changing Business Environment.
M. Ganesan, and Dr. S. Chandramohan

Impact of Website Quality on Loyalty and Propensity to Propagate: An Empirical Study in India.
Reeva Paul, and Dr. Gunmala Suri

Role of Audio-Visual Aida in Constructivist Approach.
Rajesh Lankapalli

Race and Ideology: A Case on Dunkin' Donuts Blackface Controversy.
Shikha Gupta, and Roopam Sachdeva

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