Paradigm Shift of Social Media Marketing.
A. Suresh Kumar, and Dr. Uma Rani

Study on Assessing Social Media Violence on Youth.
Sasikala M. S., and Dr. Uma Rani

Study on Consumer Attitude towards Social Media Usage in Tourism.
Shreekala Kurup, and Hemamalini K. S.

Study on Impact of Social Media on the Lives of Young Adults in Chennai.
Deepa S., and S. Preetha

Social Media Networking and its Impact on Day-To-Day Activities with Special Reference to Young Adults.
Anitha Ramesh; Annie Sam, and Dr. A. Shameem

Study on Young Consumer Decision Making and Online Buying Behavior: Technology Acceptance Model and Peer Influence.
K. Shyamala

Advertising in Social Media: An Overview.
M. Jayaprakash, and Dr. K. Baranidharan

Analysis of Social Media As a Motivational HR Tool.
Dr. P. Umarani, and B. K. Shrividhya

Impact of Internet Usage among Youngsters in Chennai City: An Exploratory Study.
Saranya J., and Dr. S. Sudha

An Impact of Social Media on Consumer Behaviour: A Study.
K. Nirmala

Impact of Social Media on Brand Awareness for Fast Moving Consumer Goods.
G. Arockiaraj, and Dr. K. Baranidharan

Consumer Behavior towards Social Networking Site.
R. Valarmathi

Cyber Bullying: A Study.
Dr. Uma Rani Purusothaman

Techniques to Fascinate Film Fraternity: Promotional Activities in Movie Marketing.
Mahesh V. J., and Dr. Uma Rani Purusothaman

Effectiveness of E-Banking Service Quality towards Customer Satisfaction.
Muthukrishnan B.; Ramadevi D., and Dr. S. A. Senthil Kumar

Impact of Empowerment Mechanisms on Job Satisfaction and Organizational Commitment among Engineering College Employees.
Raies Hamid

Knowledge Management: A Conceptual Overview.
Siji Joseph

Impact Of Social Media Marketing On Business World.
Katta Ashok Kumar, and Dr. Ch. Bala Nageswara Rao

Banking Innovations and Challenges for Banks in Rural Villages of Salem District, Tamil Nadu.
Dr. A. Jayakumar, and G. Anbalagan

Perception and Attitude towards Social Media and Community Engagement with reference to Youngsters, in West Tambaram, Chennai.
K. Sandhya

Social Media: An Element of Promotional Mix.
Dr. A. C. Ranganayaki

Social Media: A Medium to Interact with Potential Customers.
S. Jamuna

Social Media A Promotional Mix for Sustainable Development of SHG Women Entrepreneurship.
P. Malarvizhi, and Dr. P. Uma Rani

Social Media and Customer Relationship Management: A Relational Study.
R. Bhuvaneswari

Impact of Social Media on FMCG Advertising.
L. Sheebarani

Social Media and Mobile Internet Usage among Teenagers and Young Adults: An Exploratory Study.
Dr. P. Uma Rani, and D. Anitha Kumari

Social Media Marketing: A Case Study of Maruti Suzuki.
S. Solamalai, and Dr. N. R. V. Prabhu

Work Life Balance of Women Employees in Fishing Net Manufacturing Industry.
Dr. V. Dhamodaran, and Annamalai AR

Social Media as a Marketing Tool of New Era.
Dr. B. Jayaprakash; Dr. J. Durgaprasad, and Md. S. Rahaman

Social Media Marketing: an Important Transition Phase in Modern Business Management.
B. Hari Krishna

Relevance of Computer Ethics in Business Management.
Dr. Radha Ganesh; Uma K., and S. Vishaly

Viral Marketing and Social Media: A Relational Study.
R. Subhashree

Social Networking Sites: A Broken Bridge for Students to the Outer World.
Dhyana Sharon Ross, and Dr. S. Vasantha

Role of Social Media in Entrepreneurship Development: A Conceptual Review.
K. Bakyalakshmi

Social Media and Crisis Management.
U. Roksana Begum

Impact of Social Media in Employee Engagement: A Theoretical Framework.
Gigi G. S., and Dr. P. Umarani

Impact of Social Media on the Development of Small Women Entrepreneur in Kancheepuram District.
Dr. P. Uma Rani, and Sripriya

Importance of Online Advertising and Effectiveness Measurement.
S. Shahul Ameed; C. V. Rajagopalan, and S. Kasthuri

Emotional Intelligence: An HR Tool to Eradicate "Anger".
Uma K. Solaiyappan, and S. Vishaly

Social Media and Mobile Internet Usage: Relational Study on Teens and Young Adults.
G. Manikandan

A Study on Consumer Buying Behaviour towards Selective Electronic Home Appliances in Hyderabad City.
S. Vijayalakshmi; V. Mahalakshmi, and S. Magesh

To Study the Practical Implications of Social Media in Crisis Management for Business and Society.
Shaikh Farha Rasheed

Involvement of Social Media in Insurance Sector.
A. Amutha Prabha

The Effectiveness of Advertising through the Social Media.
C. Rajalakshmi, and Dr. P. Uma Rani

Impact of Social Media on Student's Academic Performance.
Rithika M., and Sara Selvaraj

Role of Social Media in Advertising and Selling: A Conceptual Review.
A. Irudayaraj, and Dr. K. Baranidharan

Social Media and Its Impact on Generation Next.
A. Vinitha Rao, and P. Shalini

Tomorrow's World: Predicting the Future of Social Media.
Sundari Suresh, and S. Arshid Sriraam

Impact of Social Media on C2C Market.
Swathi S.

Impact of E-Banking on Banking Sector with special reference to Social Media.
V. Jayanthi

Impact of Social Media Marketing on Purchase Decisions: An Exploratory Study.
P. Kamatchi

M-Commerce on Demand: Changing India's Mobile Landscape.
Dr. N. Muthu, and S. Muthu Kumar

Social Media: Essential Element of Promotion Mix.
T. Devi Kamatchi

Permanent Problems of Temporary Workers in Automobile Industry.
G. Maya, and Dr. Uma Rani

Impact of Job Satisfaction and Organizational Commitment on Employee Talent Retention in ITES Organizations of Chennai.
Dr. V. Dhamodharan, and K. Elayaraja

Altrustric Behaviour of Social Media Workers.
C. Venkateswaran, and N. Nivetha

Consequence of Online Publicity in Social Media.
R. Anandan, and Shahul Ameed

Customer Relationship Management: An Empirical Study of New Media Intervention in Iranian and Indian Corporate Houses.
Dr. B. P. Mahesh Chandra Guru, and Fatemeh Ghanbari

Carbon Trading: Issues & Challenges.
Dr. Surya Bhushan Tiwari

Indian Railways: Trends in Accidents and Safety Measures.
Dr. Bh. Venkateswara Rao, and Dr. J. Durga Prasad

Perspectives of Stress Management on Job Stress v/s Role Stress an In-Depth Analysis of BPO Employees.
Dr. S. M. MuraliKrishna

Does Floating Advertisements Create Positive Impact on Internet Users? An Empirical Study Based on 'DUCOFFE' Model.
Dr. E. Krishna Karthik

The Role of Service Marketing in Indian Railways: A Conceptual Study.
Dr. A. V. N. Murty; Dr. Tapesh Kiran, and Nidhi Goel

A Study on Customer Perception towards E-Banking.
Dr. S. Kayarkanni

RFID and its Impact on Supply Chain.
Dr. Deepak Jain

A Study on Fund Utilized by MSRTC on Welfare and Recreational Facilities with Special Reference to Kolhapur District.
Dr. Urmila Vikas Patil

Service Quality of Commercial Banks: An Empirical Study.
Dr. K. Ganesamurthy, and Dr. S. Amilan

Cheque Truncation System: Innovative Mechanisms for Effective Payment.
Akshatha B. G.

Awareness on Population Education among IX Standard Students.
Dr. Jayaram Kanakala

Competitive Advantage & Value Chain Analysis of Small Scale Fruits & Vegetable Processing Industry.
Swati Srivastava; Dr. H. P. Mathur, and Mayank Kumar

Opportunities and Challenges in Indian Dairy Industry Supply Chain: A Literature Review.
Rajeev Kumar, and Dr. Raj Kiran Prabhakar

Online FMCG Product Advertising.
C. Prabha, and Dr. K. Baranidharan

Customers Perception about E-Banking: A Case Study with Reference to Bengaluru North District.
Venkatesh T. B.

Auto Rickshaw Transport and Commuters Satisfaction: A Case Study with reference to Bengaluru City.
Dr. E. A. Parameswara Gupta, and Roshan

Will Format Change of Newspaper Template Help 24x7 Daily to Acquire Market Share: A Case Study.
Amir Khan

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