"Tears Model": A Company Should Use for Celebrity Endorsement.
Dr. Amishi Arora, and Khushbu Sahu

CSR in School Based Management (SBM).
Dr. V. Balachandran, and S. Saranya

Measuring the Impact of Service Recovery Strategies on Customer Loyalty and Word of Mouth with respect to Customer Satisfaction as a Mediating Factor.
Preeti Singh, and Shivangee Goyal

Medical Tourism Scenario in India.
Dr. Vinod N Sambrani, and Shekar N. Makkalageri

Servperval Application in Banking Industry.
Dr. M. Bhuvaneswari

Factors Influencing the Customers' Satisfaction at Commercial Banks: An Analytical Study.
P. Rajendran, and Dr. M. Syed Ibrahim

Impact of Television Advertisement on Consumers' Perception and Attitude in Lucknow: An Empirical Study.
Preeti Srivastava, and Raman Kumar

Wellness Tourism: 'A Path to Reciprocate Body and Soul'.
Lalat Indu Misra, and Patita Paban Mohanty

Viral Marketing: Elements, Issues & Practices.
Abhinav Kataria, and Assim Hasan

FDI in Service Sector and its Impact on Economic Development of India.
Abhishek Parikh, and Harshika Gabbad

The Role of Divine Principle in Yoga.
Dr. Lakshmana Swamy Salanku, and Dr. Chenchulakshmi Kolla

Local Bodies Administration in the Hills of Manipur.
Dr. Maryrose, and Dr. Ng. Ngalengnam

A Study on Impact of Service Sector in Indian Economy.
A. M. Mahaboob Basha; Dr. P. Chenchu Reddy, and M. Vikram Kumar

Customer Satisfaction of Banks: with special reference to ICICI Bank, Hyderabad Region.
V. Ramesh Babu; R. Neelima, and Dr. N. V. Rathnam

Role of Education in Bringing Social Change.
Arjumand Bano

Globalization and Management Education in India: Emerging Change Forces.
Sk. Shamshad Ahamed, and Dr. Suja S. Nair

Strategies for Enhancing Student's Job Placement.
S. Ilayaraja

Humour Advertising as an Upcoming New Trend in Advertising.
Manish Nangia, and Dr. Harish Handa

Measuring the Impact of Enjoyment & Excitement on Online Shopping with reference to TAM Model.
Mohit Kanjwani, and Preeti Singh

Responsible and Participatory Tourism Model: A Case from Kerala Sargalaya 'The Art and Craft Village'.
Joseph Pd.

Attitude and Behavioural Analysis of Consumers towards Green Marketing: A Case Study of Bengaluru.
Manjunatha K. M.

Consumer Behaviour towards Cosmetics: A Case Study with reference to Bengaluru.
Ashok Kumar S. R., and Dr. E. A. Parameswara Gupta

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