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RESEARCH PAPERS |
Relationship Marketing: Way to Customer Loyalty. |
1226-1228 |
To Study the Consumer Behaviour for Gowardhan Milk at Parag Milk Foods Private Limited, Pune. |
1229-1231 |
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The Credibility of Advertising Media: Comparisons between Saudi Men and Women Working in the Public and Private Sectors. |
1232-1241 |
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Relationship Marketing Variation in Banks: A Comparative Analysis. |
1242-1251 |
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Sustainable Development in Kerala Tourism Industry. |
1252-1255 |
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Corporate Philanthropy: A Study of Consumer Perceptions at Bengaluru. |
1256-1261 |
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A Comparative Study of Customers Satisfaction on Service Quality of SBI and ICICI Bank Branches in Mangalore City. |
1262-1266 |
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The Influence of Personal Values on Purchase Frequency among College Students in Coimbatore. |
1267-1272 |
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The Impact of TV Advertisements on Indian Culture with reference to Global Brands: A Study on Ready-To-Eat Foods. |
1273-1282 |
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Impact of Celebrities on Customers. |
1283-1290 |
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ATM Service Quality as Antecedent to Customer Satisfaction: An Empirical Analysis with special reference to Indian Banks. |
1291-1297 |
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Action Oriented Research in Management for Solving Socio-Economic Problems. |
1298-1303 |
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A Comparative Study of Service Quality Perception between Public and Private Sector in the Indian Higher Education System. |
1304-1312 |
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A Study of Awareness Level of Food Nutrition Labelling in India. |
1313-1320 |
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Impact of the Consumers' Service Satisfaction on Brand Loyalty with reference to Indian Telecom Industry. |
1321-1335 |
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'Role of Advertisement in Banking' in reference to SBI and HDFC Banks of Anantapuramu and Chittoor District: A Customer Perspective Evaluative Study. |
1336-1346 |
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TQM Practices in Hospitality and Tourism Sector in India. |
1347-1354 |
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Customer Perceptions on Brand Loyalty: A Study with reference to Cellular Services of BSNL and Airtel Undertakings in Guntur District, Andhra Pradesh. |
1355-1364 |
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Validating Scale on Determinants Affecting Complaining Intentions & Its Applicability for Indian Service Industry. |
1365-1372 |
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Role of Seaways in the Life Style of Population of Andaman and Nicobar Islands. |
1373-1378 |
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Challenges of Management Education: A Study with reference to Bengaluru. |
1379-1384 |
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Celebrity Brand Endorsement in India. |
1385-1389 |
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Corporate Social Responsibility & Customer Satisfaction with respect to Hospitality Industry. |
1390-1398 |
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CASE STUDIES |
Marketing Trends at Newly Business Schools in India: A Case Study on Devious Practices at GBS Srinagar. |
1399-1401 |
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